Beyoncé is a visionary. A trendsetter. A global icon. An empowering role model. Her unique style is a blend of sexy chic elegance. As one of the most powerful women in the world, Beyoncé has conquered music, films and fashion.

In February 2010, that very essence of confidence, style, spirit and sex appeal inspired her premiere fragrance; Beyoncé Heat. A captivating fragrance that has set fire to the fragrance industry, and women around the world are feeling its heat. Today Beyoncé Parfums is a truly global brand that is sold in 70 different countries featuring a portfolio of 3 ground breaking fragrances: Heat, Heat Rush and Pulse.