"…we stand for being modern, contemporary, sophisticated, pure, natural and often minimal. Consistent. And, we stand for sex in a very big way. We are a brand that can affect youth and people of any age."
- Calvin Klein
Calvin Klein launched his labed in 1968 with a line of men's and women's coats. Today, the iconic label is a true lifestyle brand and one of the greatest American fashion houses - known as much for its minimalist fashions as for its groundbreaking advertising campaigns. The Calvin look is clean and classic with minimalist styles. The clarity of his design is emphasized by lack of excess or ornament. The collections are very sophisticated yet pure and particularly sexy.