Founded in 1952 by Gaby Aghion, Chloé is one of the hottest labels in fashion and fragrance among young celebrities, editors and fashion addicts. Rejecting the stiff formality of the 50’s fashion, she created soft, body conscious clothes from fine fabrics and called them “luxury prêt-à-porter”. Unique for their time, they were beautifully made clothes available off the rack.
More than fifty years later, Chloé’s vision of romantic, ultra feminine fashion lives on, loyal to strong and specific values: feminity, effortlessness, grace, modernity and free-spirited.
Today, Chloé is a complice to the woman, accessible and relatable, enhancing women’s personal style, injecting a twist, adding an irreverent touch and an inevitable sense of style and elegance.
In 2005, Coty acquired the Chloé fragrance license. Launched in 2008, Chloé Signature quickly became a great success worldwide expressing the quintessence of what Chloé is: modern, chic and feminine. Two years later, in 2010, the brand has added the Love, Chloé franchise to its fragrance universe for a more sophisticated and grown-up woman. With the introduction of L’Eau de Chloé in February 2012, Chloé is more than ever one of the fastest growing and best selling brands within the Coty portfolio.
For more information, visit www.chloé.com