Jōvan is a mythical brand with a longstanding history.

Since 1972, Jōvan has been a fragrance leader and its Musk fragrance continues to be a best-selling brand. Jōvan's early marketing campaigns became industry benchmarks and, during the Rolling Stones' 1981 "Tattoo You" Tour, it was the first-ever fragrance to sponsor a rock band.

Jōvan is the genius, irreverent, sexy brand that lives the idea : Live life free, with pleasure and go for what you want!

It's what attracts.