We are Rimmel, and our address is London. The city where hip meets heritage, that’s got new on the tip of its tongue. The place that defies and defines, where everyone is permitted. A party of possibilities and endless creation.

Rimmel is the UK’s #1 colour brand* and the face of London style. We live for London, for the riot of colour on the streets, for the vibrant clubs and the hidden bars. We live to start fashion fires. We devour the music and the energy and come back for more.

Rimmel rages against beauty conventions with bullets and brushes. We upset categories with the blink of an eye. Watch us turn heads, earn whistles…

Every face a gorgeous victory, a celebration of the self. We never cease from experimenting. Not one look, but every look that London can hold.

Hot looks at cool prices. Our products are always great value. So you can experiment and play, and dare to be who you are.

Rimmel. Get the London look

*UK's #1 colour cosmetics brand based on sales data as reported by IRI for 2011.