Under the leadership of Mr. Beetz, Coty has initiated precise, coordinated launches that have led to double-digit sales growth and a doubling of profitability. He has helped the company gain an unyielding leading position in the fragrance, and nail categories.

Mr. Beetz has also revitalized the Coty celebrity fragrance category through expert leadership. He has expanded the Coty brand portfolio through licensing deals with well-known celebrity, designer and lifestyle brands, such as Jennifer Lopez, Madonna, Lady Gaga, Calvin Klein, Bottega Veneta, Sally Hansen and Playboy.

Some of Mr. Beetz’s highlights since 2001

• Mr. Beetz has been honored with numerous awards, including the Marco Polo Award (2002), the highest honor given by the Chinese government to a foreign business leader.
• In 2005, Mr. Beetz attained Unilever’s prestige fragrance business, adding notable brands such as Calvin Klein, Vera Wang, Chloé, Lagerfeld and Cerruti to the company’s distinguished portfolio.
• In 2006, on behalf of the March of Dimes, Vera Wang presented Mr. Beetz with the Beautiful Apple Award for his dedication and contributions to the beauty industry.
• In 2007, Mr. Beetz introduced renowned brands Sally Hansen, N.Y.C. New York Color and La Cross to Coty’s expanding collection.
• Mr. Beetz was honored with the Mechtild Harf Award from DKMS in recognition of his contributions to the fight against leukemia in 2007.
• In 2008, Harvard University handpicked Coty to be the focus of a case study entitled “Bernd Beetz: Creating the New Coty.” The feature highlighted the evolution of Coty’s success under Mr. Beetz, as well as the company’s unique corporate culture which he created: FASTER. FURTHER. FREER.
• Also in 2008, he received the Man of the Year award given by Cosmetique Magazine.
• In 2010, Mr. Beetz was honored by Gabrielle’s Angel Foundation for Cancer Research for his leadership in the fight against leukemia. Mr. Beetz serves on the board of directors for Big Brothers Big Sisters Deutschland, DKMS, Labelux and Maidenform.
• Also in 2010, acquisition of philosophy, Dr. Scheller Cosmetics and OPI.
• In 2011, the Consumer Goods Technology Group awarded Coty the Achievement in Innovation Award, recognizing Coty as one of the world’s most innovative companies.
• Coty was awarded the Supplier of the Year Award from Wal-Mart in 2011.
• Also in 2011, Coty acquired the majority share of TJoy.

Needless to say, Mr. Beetz has not only helped revitalize the Coty legacy, but has also innovated the beauty and fragrance industries with an unmatched, global expertise.

A little more about Mr. Beetz

Prior to joining Coty, Mr. Beetz oversaw the perfume and cosmetics division at Louis Vuitton Moët Hennessey another leading global organization.

Beetz solidified his career in marketing with a more-than 20-year tenure at Procter & Gamble, serving as managing director of P&G’s businesses in Switzerland, Italy, Turkey and Germany.

Mr. Beetz is a graduate of the University of Mannheim in Germany where he studied economics and marketing. He is fluent in German, English, French, Turkish and Italian, and he is conversational in Spanish as well.

Additionally, he serves on the Executive Committee and reports to Chief Executive Officer Bernd Beetz. Mr. Kaufman joined Coty in 2008.

Mr. Kaufman brings to Coty nearly 25 years of legal experience spanning every region of the world. Prior to joining Coty, Mr. Kaufman served in a variety of positions at Colgate-Palmolive, recently as Vice President and Division General Counsel for Colgate’s Europe/South Pacific division in Geneva. Prior to that, Mr. Kaufman focused on securities law, corporate governance and executive compensation as well as overseeing mergers and acquisitions and finance transitions for Colgate’s Europe, Latin America, Asia and Middle East-Africa divisions.

Earlier in his career, Mr. Kaufman was an Associate Attorney in New York City with the firms of Holtzmann, Wise & Shepard and Sage Gray Todd & Sims. Mr. Kaufman received his AB at Harvard and earned his JD from the University of Virginia School of Law.

Mr. Lacassagne’s network of HR professionals works closely with all business operations of the company, directing the recruitment, compensation, training and placement of more than 12,000 employees. Additionally, Mr. Lacassagne oversees all global employee communication initiatives.

Mr. Lacassagne is responsible for leading Coty’s worldwide human resources organization, providing business leaders with the appropriate tools, strategies and guidance to attract, retain and develop a talented pool of employees.

Mr. Lacassagne first joined Coty in 1998 as an International Human Resources Manager. After one year, Mr. Lacassagne was appointed Vice President of Human Resources, responsible for the management of human resources for the entire supply chain including manufacturing and logistic facilities in Europe, Asia and the United States.

Mr. Lacassagne expanded his role over the last few years to provide human resources support to Coty Prestige (formerly Lancaster Group) and Coty Beauty in Europe. In his most recent role, he was leading the human resources organization of Coty outside the Americas.

Prior to joining Coty, Mr. Lacassagne was the Director of Human Resources at Nestlé Coffee Specialties, based in Switzerland, and also spent eight years at the Dow Chemical Company serving in various capacities. Mr. Lacassagne attended Ecole des Hautes Etudes Commerciales (H.E.C.) where he earned a Master of Science degree in Business Management.

Since joining Coty Inc. in 1992 as a Manager of R&D, Mr. Macchio has held various positions of increasing responsibility before reaching his current position as Chief Scientific Officer and Senior Vice President of Global Research & Development in 2007.

Prior to joining Coty, Mr. Macchio was at Revlon, where during his 12-year tenure, he advanced from a Junior Chemist to the position of Departmental Manager, Color Cosmetics.

Mr. Macchio is a champion of innovation in all categories and has been leading the efforts towards Coty’s sustainability program. In 2011, under his leadership, the Consumer Goods Technology Group awarded Coty the Achievement in Innovation Award and recognized Coty as one of the world’s most innovative companies.

He is the author of numerous patents and publications. In 2007, his efforts were recognized by his peers in the health and beauty industry when he received the Lifetime Achievement Award in Product Innovation.

Mr. Macchio attended the State University of New York at Albany where he received degrees in biochemistry and chemistry.

Among his responsibilities, Mr. McCall oversees Coty’s global supply chain operations, ensures optimal service and maintains the right inventory levels. He is tasked with helping to strengthen the cooperation between operations and the commercial divisions through further alignment and interaction at all levels within the organization.

Mr. McCall brings comprehensive and global expertise to Coty with more than 20 years of experience in operations. Prior to joining Coty, Mr. McCall spent most of his professional life at Procter & Gamble holding numerous positions in engineering, manufacturing and product supply, covering a wide range of categories including color cosmetics, prestige fragrances, skin care and toiletries. He has also held key roles in some of Procter & Gamble’s large acquisitions, leading the supply chain integration of Wella and Gillette.

His career has stationed him in Belgium, the United Kingdom, Canada and the United States. In his most recent assignment, Mr. McCall was Product Supply Vice President – Global Fabric Care, leading an organization comprised of 37 manufacturing operations centers and 16,000 employees around the world. Mr. McCall is a graduate of the University of California, Santa Barbara where he earned a Bachelors of Science in Chemical Engineering.

Through his 20 years of diverse professional experience, Mr. Pedreiro has gained exceptional financial management skills, as well as experience in raising and securing long-term capital for business growth and in identifying and managing acquisitions.

Prior to joining to Coty, Mr. Pedreiro served for seven years as the Chief Financial Officer of America Latina Logistica (ALL), Latin America’s largest independent logistics company with operations in Brazil, Argentina, Chile and Uruguay.

As CFO and as a result of his leadership, today ALL’s business has undergone a period of strong consolidation and organic growth. Prior to working at ALL, Mr. Pedreiro was an Investment Officer with GP Investment, the leading private equity firm in Brazil. Mr. Pedreiro holds a degree in Aeronautical Engineering, with honors, from Instituto Tecnologico de Aeronautica in Brazil. He also earned an MBA from Stanford University. Mr. Pedreiro is fluent in English, Portuguese, Spanish and French.

Mr. Scannavini is responsible for the global business activities of Coty Prestige and manages notable brands within the group’s portfolio including Calvin Klein, Chloé, Davidoff, Jennifer Lopez, philosophy, Marc Jacobs, Balenciaga and Bottega Veneta, among others.

Mr. Scannavini joined Coty in 2002. Under his leadership, Coty Prestige has strengthened its position in the global prestige fragrance market, moving from the No.8 position to No.3 in less than four years. Mr. Scannavini’s ability to develop inventive products and establish a unique parallel between beauty, fashion and entertainment, has led the group to more than triple its sales worldwide. Furthermore, Mr. Scannavini has developed a highly competitive and diversified portfolio of distinguished brands.

Mr. Scannavini’s diverse background makes him uniquely suited for his position at Coty Prestige. Most recently, he was the Chief Executive Officer of Fila Holding S.p.A. Italy, the sport apparel and footwear company. During his first two years at Fila, Mr. Scannavini significantly increased revenues, repositioned brands and product offerings, and enhanced distribution strategies.

Prior to joining Fila, Mr. Scannavini was the Head of Sales and Marketing for Ferrari and Maserati, the very essence of luxury, beauty and style in the prestige market. He was responsible for brand image, licensing and customer satisfaction, and managed commercial aspects of the business with accountability for worldwide sales, subsidiary results and logistics. Mr. Scannavini began his career at Procter & Gamble where he developed his knowledge of the consumer products marketplace. Mr. Scannavini holds a degree in economics from Bocconi University in Milan.

Mr. Semerari started his career in 1986 with Procter & Gamble, where he held a series of positions of increasing responsibility. While at P&G, he worked in the marketing department for personal care, oral care, skin care, paper and detergents, in both Italy and the United Kingdom. In 1999, he moved to Louis Vuitton Moët Hennessey as international marketing director of Parfums Christian Dior in charge of marketing development for fragrance, makeup and skin care. He then joined Guerlain in January 2002 as President and CEO, leading the company to steady and profitable growth.

Prior to his appointment at Coty, Mr. Semerari served as the President and CEO of Sephora Europe since October 2007. In this role he fueled his knowledge of retail, was responsible for 12 subsidiaries and an extensive store network. During his tenure, Sephora grew rapidly in pre-existing markets while geographically expanding into new countries. In 2008, Sephora scored record gains in market share and profit, and continued this strong trend into the first quarter of 2009. Mr. Semerari holds a degree in business administration from the University of Rome.

In the spring of 2011, Mr. Shaefer became a member of the Coty Executive Committee where he continues to provide oversight of strategic business development projects.

Mr. Shaefer joined Coty in 2000, after spending five years with RJRI/Japan Tobacco, International, where he was involved in the reorganization of RJRI pre- and post-sale to Japan Tobacco. His final position was that of General Auditor. Prior to that, he spent eight years in the oil industry in various finance and audit positions. Since his arrival at Coty, Mr. Shaefer has been instrumental in the acquisition and integration of UCI, Del, philosophy, OPI, Dr. Scheller and TJoy. He has also supported the expansion of Coty into the emerging markets of Middle East, Asia and Russia.

Mr. Shaefer was born near Liverpool in the U.K. He received a Bachelor (honors) of Industrial Management and Geology from the University of Liverpool and is a member of the Chartered Institute of Public Finance and Accountancy.