Brand News

Balenciaga and Coty Prestige Announce Kristen Stewart will be the Face of the New Balenciaga Fragrance

January 13, 2012

Nicolas Ghesquière is pleased to introduce Kristen Stewart as the face of the newest Balenciaga fragrance for women, to be revealed in Fall 2012. Kristen Stewart follows Charlotte Gainsbourg who represents Balenciaga Paris, the first fragrance, since 2010.

Since the start of her Hollywood career, Kristen Stewart has captivated audiences with her impassioned character portrayals, most famously that of Bella Swan in Twilight.

This urbane, spirited young woman will now be the muse of the new Balenciaga fragrance for women.

Says Kristen Stewart: “I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”

Says Nicolas Ghesquière, Creative Director of Balenciaga: ”Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.

“Kristen Stewart is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrance history”, said Isabelle Guichot, CEO Balenciaga.

“Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of twisting the codes. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga”, said Catherine Walsh, SVP American Fragrances, Coty Prestige, a division of Coty Inc.

Contact COTY

Isabelle Guéguen
Public Relations Director, Coty Prestige
Tel: + 33 1 58 71 75 84
Email: isabelle_gueguen@cotyinc.com

Contact BALENCIAGA

Lionel Vermeil
Directeur de la Communication
Tél : +33 1 56 52 17 47
Email : lionel.vermeil@fr.balenciaga.com

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COTY INC.’S GLOBAL COLOR BRAND ASTOR FORMS CREATIVE ALLIANCE WITH HEIDI KLUM

September 10, 2010

Today, Coty Inc., a leader in the global beauty industry, announced the signing of German supermodel and television presenter Heidi Klum as the new face and artistic advisor for the global beauty brand ASTOR. As part of the long term collaboration, Ms. Klum has partnered with ASTOR to help set artistic direction for a new generation of modern makeup collections and communicate her fashion-forward point of view to consumers, the press and beauty influencers.

An internationally successful model, Heidi Klum has also established herself as a multi-talented television host and producer, actress, fashion designer and astute business woman. She is known across the world not only for her fashion magazine covers but also as the award-winning host of ‘Project Runway’ and ‘Germany’s Next Top Model by Heidi Klum’, for her numerous appearances in television shows and films. Klum has created and designed several successful beauty and fashion collections for brands including Victoria’s Secret Beauty, Destination Maternity and New Balance for Amazon. She is excited to bring her expertise and experience to this role. The new collaboration with ASTOR will capitalize upon Klum’s unrivalled beauty, personality and talent to strengthen the success of this innovative high-quality cosmetics brand.

Talking about the new signing, Bernd Beetz, Chief Executive Officer, Coty Inc., comments, “We are very excited about the new partnership between Heidi Klum and ASTOR and feel that it has huge potential. As one of the most beautiful, talented and most recognized women in the world, Heidi will play an important role in ensuring that the ASTOR brand continues to be seen as relevant, modern and sophisticated.”

A life-long lover of ASTOR, Heidi Klum reveals, “I’m thrilled to be part of the ASTOR family! ASTOR has such a long and strong heritage and continues to create innovative products with great colors and textures. I look forward to bringing my experiences in fashion and beauty to my new role.”

This first-of-its-kind creative collaboration allows the ASTOR brand to integrate Ms. Klum’s fashion-forward point of view into the brand collections, and capitalize on the style trends, as part of the company’s mission to introduce the brand to a new audience and speak to consumers in a totally new and unique way. In this capacity Ms. Klum will be involved in the design of product collections inspired by the latest runway trends, and appear in upcoming print and television campaigns. As part of the alliance, ASTOR will make Ms. Klum’s personality and inspiration an integrated part of the brand’s marketing message through print, online and in-store efforts.

Renato Semerari, President Coty, Beauty, says, “We are delighted that Heidi Klum will be representing ASTOR, especially at such an exciting time in the brand’s development as it moves forward with a new visual identity. As an elegant, confident, successful woman, wife and mother, Heidi perfectly represents ASTOR’s new signature: ‘Live Beautifully’”.

Stephen Mormoris, Senior Vice President, Global Marketing, Coty Beauty, adds, “Heidi Klum was an obvious choice for us for brand ambassador for ASTOR. Her beauty is glamorous and feminine but she’s also down to earth and approachable, that’s why she is an inspirational role model for women of all ages. Furthermore, we’re very excited about the fashion influences she’ll be able to bring to new product collections.”

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming , Lancaster, Marc Jacobs, Nikos, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin¹, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw, and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com .

1. Not available in North America

About ASTOR

ASTOR is an international beauty brand that was launched in 1952, surfing on the post-war economic boom and women’s desire to be colourful and fashionable again.
Since its creation, ASTOR has grown to be one of the leaders in the European cosmetics market, by remaining focused on innovative and reliable products. ASTOR’s irresistible colours set trends over the past decades and enabled generations of women to express their beauty in all situations.

The brand has evolved with the times, consistently offering customers high quality products, that are glamorous yet technologically advanced, elegant yet affordable, fashionable yet eminently wearable. Today, the brand writes a new page in its history with an evolved logo, a new in-store presence and a new advertising campaign under the "Live Beautifully" leitmotif.

The ASTOR brand is distributed in perfumery chains, department stores, drug stores & mass merchandisers in many European markets namely Germany, Austria, Switzerland, Spain, Poland, Czech Republic, Slovak Republic, Hungary, and Romania.

For additional information about ASTOR, please visit www.astorcosmetics.com

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ZOOEY DESCHANEL, SOLANGE KNOWLES AND ALEJANDRA RAMOS MUNOZ TO JOIN KATE MOSS, GEORGIA MAY JAGGER AND COCO ROCHA AS RIMMEL LONDON BRAND AMBASSADORS

March 3, 2010

Coty Inc., a leading global beauty company, announced today that the Company will sign Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz to team with Kate Moss, Georgia May Jagger and Coco Rocha as the aspirational ambassadors of Rimmel London, the iconic British cosmetics brand. With their distinguished styles, talents and diverse backgrounds, the new faces embody the wonderfully cosmopolitan nature of London, the city that serves as the inspiration for the witty, edgy and streetwise beauty brand.

"Zooey, Solange and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand's visibility and strengthening Coty's global colour platform," said Coty CEO, Bernd Beetz.

The star of such films as (500) Days of Summer, Yes Man, The Happening and Elf, Zooey Deschanel is one of Hollywood's most sought after young actresses. In addition to Zooey's work on-screen, she is also a talented singer-songwriter, set to release her second album with her band, She & Him in Spring 2010. She & Him released their first album, Volume 1 in 2008 to both popular and critical acclaim. A charismatic beauty, Zooey is inspired by her love of old music and vintage fashion and her retro style is reminiscent of a classical movie starlet. Zooey, who was named after the male character in J.D. Salinger's Franny and Zooey, spent much of her childhood on-location with her actress mother, Mary Jo and her father, Caleb, an Academy Award-nominated cinematographer. She credits her father with instilling in her a keen visual sense and great style. The multi-talented actress will be the face of Rimmel London star products including a new breakthrough lash accelerating mascara, a perfecting powder foundation and a lasting lipstick, and will appear in its newest campaigns, which will debut in August 2010 worldwide.

Of her partnership with Rimmel London, Zooey Deschanel says: "I am honored to be working with Rimmel, a brand I love for its fresh, fun and innovative products. I am thrilled to be a part of defining the best of London style."

A creative force as a gifted singer-songwriter, producer, actress, entrepreneur and DJ, Solange Knowles has released two inspired solo albums including the critically acclaimed, Sol-Angel and the Hadley St. Dreams and her debut Solo Star on the Music World Entertainment label. Sol-Angel and the Hadley St. Dreams produced visionary music videos "I Decided" & "Sandcastle Disco" as well as 3 consecutive #1 dance hits. Solange starred in the film, "Bring It On - All Or Nothing" which broke the record for selling the most DVDs in the first week of release than any other in the format. She launched of a series of hip-hop toys called, Baby Jamz, which is the first ever hip-hop/rhythm inspired pre-school toy line. The award winning artist has been influenced by a wide range of music genres, including Soul, Alternative, Reggae and even Country. As a result, she has cultivated a dynamic edgy personal style and ultra-cool fashion sense that ensures she always sets, and never follows, trends. She is a true renaissance personality. Solange will represent Rimmel London makeup looks in campaigns which debut in the fall.

Solange Knowles comments: "I have always been passionate about make-up because it allows me to express my personality and style. I'm very excited about representing Rimmel because it's such a young, vibrant, on-trend brand.'
A rising star of the fashion world, Puerto Rican model Alejandra Ramos Munoz was discovered by Rimmel London when she won a modelling competition sponsored by the brand. A gorgeous, natural, and authentic beauty, Alejandra marries her striking Latina looks with a down-to-earth charm and warm personality. Raised in Isabela, Puerto Rico, Alejandra established herself locally by appearing in fashion shows for such designers as Luis Antonio, Stella Nolasco and Harry Robles. With her stunning runway presence, she captivated the attention of the fashion and beauty world and has appeared on the cover Imagen, among others. Alejandra will grace Rimmel London campaigns in the fall.
Alejandra Ramos Munoz says: "Becoming a face of Rimmel is a fantastic opportunity for me, particularly at the beginning of my career. Kate Moss has always been an amazing inspiration for me and, as a brand ambassador, I will strive to be an aspirational role model for girls and women everywhere."

Renato Semerari, President of Coty Beauty, comments: "We are delighted that Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will be representing Rimmel London, joining the existing portfolio of talented and iconic faces. At a time of extraordinary worldwide growth for the brand, these three strong, successful and uniquely beautiful women will help ensure that Rimmel London's image continues to be modern and globally relevant."

Stephen Mormoris, Senior Vice President, Global Marketing, Coty Beauty, adds: "Zooey, Solange and Alejandra each have an individual style and spirit that perfectly reflects the incredible diversity of London and the Rimmel brand. We are confident that women everywhere will identify with, and aspire to, Zooey's timeless glamour, Solange's cutting-edge chic and Alejandra's natural elegance."

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivalled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jill Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Astor, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C New York Color, Pierre Cardin , Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw and Tonino Lamborghini.

For additional information about Coty Inc., please visit www.coty.com.
Press Inquiries:
Patricia White: 212 389 7114
Charlotte Gaspard: 33 (0) 1 58 71 74 99
Emily Schuler: 212 389 7576

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COTY INC. AND INTERNATIONAL SUPERSTAR BEYONCÉ INK FRAGRANCE PARTNERSHIP

September 15, 2009

NEW YORK, September 15, 2009 - Coty Inc., a leader in the global beauty industry, today announced the signing of international icon and multifaceted artist Beyoncé. Working hand-in-hand, the fragrance giant and gifted entertainer will develop and market an exclusive Beyoncé fragrance.

Having sold over 100 million records and celebrated by countless awards, including 10 Grammys, as well as starring in three consecutive #1 box office hits during the course of her career, Beyoncé has solidified herself as one of the most successful artists in entertainment history. The new collaboration between Coty and Beyoncé will capitalize on her unique mega-watt aura and talent to create her very own first signature fragrance.

"We welcome Beyoncé as a well-respected and esteemed partner of the Coty family. She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty," commented Bernd Beetz, Chief Executive Officer, Coty Inc. "Modern and highly influential, Beyoncé has truly touched the lives of her fans and will continue to reach new heights in her career with the launch of her own signature fragrance. We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential."

"For me, fragrance reflects a woman's attitude and unique sense of style," said Beyoncé. "While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power. It's a true privilege to be working with Coty and I can't wait to share this personal side of me with fans all across the world."

Her yet-to-be named fragrance will embody the soul of Beyoncé's persona: a glamorous and highly talented woman full of determination and drive to succeed. The new line is scheduled to launch in early 2010 in North and South America with subsequent plans to launch in Europe and key markets throughout the world later that year.

"A name recognized around the globe, Beyoncé holds a unique cross-generational and cross-continental appeal that is a perfect fit for a new global Coty fragrance," remarked Renato Semerari, President, Coty Beauty. "With her powerful ability to capture the attention of the world - a testament to her strength and beauty - she is a role model for women of all ages. We at Coty look forward to building the Beyoncé fragrance house."

Marketing plans for the highly anticipated fragrance are currently in development. Additional information will be announced closer to the launch.
Financial terms of the agreement were not disclosed.

About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Balenciaga, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, GUESS, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin , Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw, and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, and Paco Rabanne in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

1. Not available in North America.

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EVANGELINE LILLY IN LONDON to celebrate her appointment as the face of Davidoff Cool Water Woman fragrance*& reveal first ( or behind the scenes ) images from the campaign

May 20, 2008

Coty Prestige, a division of Coty Inc., welcomes Evangeline Lilly to London as the new face of the Davidoff Cool Water Woman fragrance (worldwide except North America), following the agreement announcement in March.

The agreement marks the first time Evangeline Lilly, well-known for her role as "Kate Austen" in the hit series LOST, crosses over into the fragrance market. DAVIDOFF COOL WATER WOMAN represents an icon among fragrances; it is the essence of freshness, sensuality and natural beauty but also of confidence and assertiveness which are values conveyed by the beautiful actress.

"For me, the Cool Water Woman is the most perfect representation I've ever seen of feminine beauty; she definitely represents the juxtaposition between purity and sensuality and there's that sort of fresh newness. On top of it there's strength that's underneath it all, that is where sensuality comes from" said Evangeline Lilly.

"Davidoff Cool Water Woman was launched in 1996 and is ever since a reference in female fragrances. With her fresh natural beauty, her independent self-fulfilled personality and her strong seductive power, Evangeline Lilly is the perfect endorsement for our legendary fragrance" said Francoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

The agreement entails Evangeline's being the worldwide (except USA) public face of DAVIDOFF COOL WATER WOMAN. In July 2008, the first print ad and TV commercial featuring the sensual and sexy actress will be revealed.

THE FRAGRANCE

A fresh Aquatic Floral fragrance . A glistening of water over skin, the utmost fresh sensuality .
Cool Water Woman fully captures life's most essential resource, water, in a shimmering mix of fragrant notes: aquatic, ozonic and botanical. A sensual oceanic freshness that reenforces woman's confident beauty.

TOP NOTE

A burst of sparkling fresh notes of citrus, quince, black currant, pineapple and honeydew melon, followed by a surprising bouquet of aquatic florals: lotus blossom and water lily. This effervescent blend invigorates, then quickly quiets to a serene bliss.

HEART NOTE

Chosen for the delicate purity of their aroma, the floral notes of may-rose, jasmine and lily of the valley harmoniously create the heart of this fragrance.

BASE NOTE

Exotic, woody notes of orris, vetiver and sandalwood combine to conjure images of a tropical rainforest, then lead the senses to an orchard, rich with the heady tones of peach and mulberry.
A subtle hint of amber provides a sensual finishing note.
The rippling layers of Cool Water Woman seem to murmur and glisten, evoking the sensation of a primal, nascent experience with nature's most essential element. This is Cool Water Woman, as refreshing and sensual as water itself.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $3.5 billion1. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Dermarest, Desperate Housewives, Esprit, Exclamation, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Orajel, Pierre Cardin2, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tonino Lamborghini and Vanilla Fields.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.
1. Includes Del Laboratories, Inc., which Coty acquired on December 31, 2007.
2. Not available in North America
* Worldwide except North America

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