Since 1953, Playboy has been a cutting edge, culture-influencing & iconic brand that pushes the envelope and has a distinctive point of view. Playfully sexy and irreverent, Playboy’s lifestyle and fragrance grants access to the good life and stands for freedom.

Playboy excites and entertains the younger generation with
a broad variety of sexy fragrances and bodycare products, eye-catching
packaging, and unexpected communication that invites play to the
game of seduction. A synonym for sexiness, fun and creativity,
Playboy Fragrances is for young men who want to make the leap
from boy to Playboy, and for young women who aren’t afraid to make
the first move. The game is on, press play!

  • VIP for him

  • #generation for him

  • #generation for her

  • Play It Sexy