Through partnership and collaboration with Cruelty Free International, we are committed to play our part in ending all animal testing in the beauty industry. Given our size and scale, our focus is on the following areas:
- Exploring Leaping Bunny certification of other brands. We have started this process with COVERGIRL, and we are committed to at least one additional Coty brand becoming Leaping Bunny certified by 2020. Using our role in industry associations and through engagement with diverse stakeholders to share the knowledge we have gained through this global supply chain certification process to promote cruelty free as an integral part of responsible beauty standards.
- Advocating for regulatory change