SHANGHAI - CHINA
Shanghai - China
MISSION AND RESPONSIBILITIES
Ecommerce Marketing :
- Marketing plan: Responsible for online, annual, quarterly and monthly marketing plans of e-commerce (including Tmall, Jingdong, and Vipshop);
- Marketing execution: daily and major marketing nodes include online e-commerce channel online marketing program implementation;
- Visual control: Improve the visual design and product display effect of product promotion, and overall control the visual output and copy output of flagship stores on the e-commerce center line;
- Content Output: Responsible for planning and output of e-commerce content material
- Internal and external media planning and delivery: Responsible for management of talent resources inside and outside the station, management of distribution of marketing tools within the station, etc.
- Responsible for the planning and implementation of offline activities related to e-commerce
- New product development: including product development, packaging development and gift box planning
- E-commerce new product launch promotion plan planning and landing;
Brands responsible: OPI, Wella, Sebastian, etc.
THE COTY IDEAL FIT
- 2+ years of marketing or trade-marketing experience in well-known brands.
- 2+ years above promotion planning or execution experience in main EC platforms. Familiarity with the promotions in large e-commerce platforms and good at plan various activities
- Result oriented, sensitive to data and strong awareness of the sales output brought by the activities.
- Strong communication, and good at coordinating and mobilizing the internal and external resources. Above CET 6 and can communicate in English fluently .