Assistant Manager, Performance Media

Assistant Manager, Performance Media
NEW YORK - UNITED STATES
Summary
REQ ID
80372
POSTED
FUNCTION
Growth & Digital
LOCATION
New York - United States

Assistant Manager, Performance Media

US E-COMMERCE, NEW YORK

 

THE ROLE

In this role you will be responsible for:

Helping to develop a best-in-class media organization for US Ecommerce Performance Media. Responsibilities will include assisting with full-funnel planning and strategic work across the broad portfolio, seeing campaign execution from start to finish. The Media Account Executive will be responsible for budgets, campaign planning, launch, and reporting, and finding learnings and insights for e-retailers/DTC. The role will also act as the media guardian and make business recommendations relevant to the overall growth and KPIs of the brands and e-retailers.

  • Assisting in the development and execution of media plans across each e-retailer and DTC, inclusive of targeting and channel analysis, ROI assessment, creative overview
  • Helping develop media plans that reach DTC and e-retailer goals (Sales, SOV, financial targets) for Consumer Beauty, Luxury, and DTC divisions
  • Doing competitive research and analysis in beauty category
  • Collaborating cross-functionally with teams (such as marketing, sales, trade) on their plans and working holistically to achieve targets
  • Liaising with agency on planning, execution, strategy, and reporting for campaigns and new opportunities
  • Providing monthly updates for Brand and Sales teams and becoming go-to resource for performance media knowledge
  • Identifies new areas of eCommerce opportunity beyond current brand offering
  • Responsible for granular media optimization, tracking and recording
  • Collates media budgets & ROIs
  • Supporting Senior Manager Performance Media with annual planning and goal by channel (owned/earned/paid)
  • Tracking and analyzing A&CP spend and ROI
  • Executing and processing media agency POs

WHAT YOU’LL BRING

We’d love to see candidates who have:

  • Knowledge in e-commerce media and performance media (strategy, planning, and buying, market and channel analysis)
  • Project management skills
  • Very strong analytical skills
  • Strong attention to detail
  • Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
  • Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
  • Strong knowledge of US mass and luxury beauty and/or CPG (competitive brands, retail environment, digital activations), as well as other growth categories
  • Strong presentation and communication skills
  • 4+ years relevant work experience in media (preferably in-house and agency experience)
  • A bachelor's degree is required

EQUAL EMPLOYMENT OPPORTUNITE
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

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