Assistant Trade Marketing Manager for Burberry

Assistant Trade Marketing Manager for Burberry
Shanghai - China

Key responsibilities:

  • Maintain a thorough understanding of Cosmetic brands, sales objectives and strategies and provide continuous feedback/input to Coty China management and brand marketing team.
  • Communicates brand strategies, objectives, and marketing programs to sales force, distributor, retailors.
  • Adapt local trade-plans guidelines per distribution channel. Set clear brand and promotional guidelines to the channels and ensures top quality of execution, sales results and profitability of promotional in-store activities.
  • Closely monitor product launches, execution and sell-in /sell-through results and reports as such on a monthly basis.
  • Lead promotion activities to deliver annual plan. Monthly analysis and summary on competitors’ activities.
  • Manage sample ordering and usage plan, stock and BTL spending vs budget.
  • Perform customer studies and generate channel specific insights
  • Initiate reattainment concept and plan for in-store and 2nd site.
  • Work closely with product and CRM team to drive customer engagement
  • Define Assortment and perform assortment analytics and optimization (e.g. SKUs to delist/push)


What you will bring:


  • Strong strategic and applied marketing skills required
  • Sales ambitious and result driven
  • Extensive knowledge of strategic retailers and channel for consumer /beauty industry, including department store, shopping mall, Sephora etc.
  • Position requires strong leadership skills
  • Excellent written and oral communications, excellent presentation skills, ability to communicate with multiple cultures and at senior levels with retailers, senior and international management.
  • Travel to China cities
  • Good Communication skill internal and external


Qualifications and experience

  • Bachelor degree and above
  • At least 5 years' experience in dept. store channel with an enthusiasm for trade marketing
  • Prestige cosmetics experience highly regarded.
  • Sales ambition & result drive.
  • Good in spoken and written English.