Director, Global Digital

Director, Global Digital
NEW YORK - UNITED STATES
Summary
REQ ID
75052
POSTED
FUNCTION
Marketing
LOCATION
New York - United States

 

 

Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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DIRECTOR, GLOBAL DIGITAL

In an effort to increase brand awareness and visibility in the digital space, we seek a digital professional to lead the implementation of effective and prestige, high-quality digital programs at a global scale.

The Director, Global Digital will play a leadership role in providing strategic guidance and digital thought leadership to deliver the most effective and innovative digital plans. This position will develop the career paths of supporting planning staff, as well as play an integral role in supporting and delivering company values and goals on a daily basis. This position will effectively leverage experience, knowledge and skills to encourage innovative thinking and set challenging team goals and objectives balancing brand, company and team needs.

This position will lead the team in the scope, execution and delivery of digital programs that drive brand awareness, acquisition, engagement and traffic in the digital space to online and in-store properties.

We are seeking a well-rounded, digital-savvy professional with experience across paid digital media, 360 digital campaign management and a full understanding of mobile, social media, and ecommerce properties, ideally with a background in luxury to lead and evolve the digital presence that are aligned to the broader strategies and objectives of the business.

RESPONSIBILITIES

  • Develop the Global Digital Strategy Plan for the brand, in alignment with the overarching 3 year Global Marketing vision
  • Coordinate with Local Marketing brand leaders to ensure that programs and strategies are executable within the local markets
  • Develop and maintain effective relationships with stakeholders across the organization
  • Drive scheduled stakeholder communications on key initiative wins and opportunities, respond to concerns, and solicit feedback. Engage leadership to develop and execute action plans to address gaps
  • Act as key digital leader in quarterly executive meetings by presenting campaign strategies and long term vision for digital growth
  • Vet and brief digital agencies, and manage program strategies, asset development, market rollout, performance analytics, reporting and the budget for all digital program
  • Collaborate with the Global Media team and key third-parties to validate ongoing and evolving best practices to ensure that all assets produced are turnkey for markets
  • Manage global digital recommendations with marketing, media, and PR, including campaign strategy, execution, optimization, and evaluation in addition to value-add programs with a digital element
  • Manage relationship with regional/local leaders in the markets, and oversee digital team in day to day communication
  • Develop and maintain competitive tracking for key brands across fragrance and beauty channels including website, social media, paid media, email and retailer activities
  • Keep abreast of new technologies/vendors and identify key emerging opportunities for brands
  • Motivate and support growth of digital manager and recommend actions to manage individual career path
  • Oversee daily actions of direct reports and train in media and marketing disciplines as well as in the specifics of the client’s business, industry, and leadership

 

Qualifications 

  • BS/BA in business, marketing or related field
  • 7+ years of experience working in digital marketing, digital media and/or e-commerce environments with a focus on digital campaign development and social media.
  • Prestige/luxury brand experience preferred
  • Digital and social savvy with a passion for digital innovation
  • Demonstrated ability to execute social/digital campaigns 
  • Exceptional project management and analytical skills with experience in social and digital analytics
  • Knowledge of digital media including display, search, social and mobile marketing advertising
  • Understanding of the e-commerce business landscape
  • Experience with social media and online communities; experience launching and driving social media campaigns
  • Ability to analyze data, summarizing stories and insights for media, websites and social engagement strategies
  • Strong communication skills with the ability to build and maintain good rapport with internal and international teams as well as external vendors and handle situations with confidence, tact, and resourcefulness
  • Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial environment
  • Highly organized and able to multi-task, while maintaining clear and proactive flow of communication and ownership of tasks
  • Ability to "dive in", manage details and a "get it done" mentality

 

 

Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.