Global Marketing Manager, Calvin Klein Fragrances

Global Marketing Manager

CALVIN KLEIN

ABOUT COTY  

COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

THE ROLE

We’re looking for a motivated Global Marketing Manager to join the Luxury Calvin Klein team.

Calvin Klein is an iconic global American fashion brand and leader in the fragrance industry.  Provocative and modern, the global fashion house exemplifies bold, progressive ideals and a seductive modern aesthetic.

The Global Marketing Manager is responsible for aiding the brand product team in all areas of Global Product Marketing—strategic, operational and creative.  He/she will work with direct manager to grow the brand, owning all operational aspects of development.  He/she is responsible for assisting in research, development and implementation of new global product launches and communication strategies, aligned with corporate objectives.

The Global Marketing Manager will also support the team in New Business Development analyzing the cosmetic/fragrance business, thus proceeding with business recommendations and new ideas relevant to the overall growth of the category. 

He/she will contribute to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive engaged team member.

In this role you will report to a Global Marketing Director, assisting with:

• Participates in the development and activation of brand strategy and marketing programs.
• Help lead conceptual development of launch/marketing programs with internal and external teams (e.g. Creative, Packaging, Digital, Product Development, Merchandising, Public Relations, Agencies) and local markets via ongoing communication.
• Leads multi line animations development, including strategy (Line up & Theme), creative assets (Visuals & Gift Sets) and 360 activation coordination (Digital & Merchandising)
• Prepares on-going competitive analysis and gap assessment to help drive brand strategy and steer 3-year innovation plan.
• Provides regular recommendations on new approaches, strategies and new product initiatives as appropriate to senior marketers based on analysis output and/or market research.
• Partners with cross functional groups to bring new programs to market on time and in line with business objectives; initiates and manages cross-functional meetings and manages key development tools as needed.
• Prepares all paperwork to initiate new projects and development of all support elements. (Includes but not limited to gate meetings, offerings, cost of goods, briefs to cross functional partners, artworks, POs)
• Helps develop and manage annual tactical marketing plan, media plan and budget.
• Assists in development of marketing objectives, media guidelines, creative strategies and advertising campaign.
• Stays abreast of market and consumer trends, global and local to provide strategic and creative recommendations.
• Participates in development of digital marketing and social media launch strategies.
• Develop all sale materials and global presentations for markets and retailers.  Supports and participates in quarterly review process and periodic formal Brand Reviews, Brand Presentation.
• Collaborates with cross function groups to develop all point of sale and promotion elements (includes but not limited to merchandising, collateral, PWPs and GWPs).

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Your key areas of responsibility will be the following:

• Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs.  This includes on-going project management with Purchasing, Package Development, Creative, Displays, Finance, Research and Operations teams
• Interface with all internal support groups (e.g., Creative, Packaging, Purchasing, Finance) as well as external vendors (Ad Agency, Public Relations agency, Promotional houses)
• Execute plans via timely development of programs
• Provide accurate, well-organized data in a timely manner

SPECIAL SKILLS REQUIRED:

• Strategic- Planning, administration, facilitation, creativity, problem analysis, decision making
• Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
• Creativity and Innovation- Creativity, Business savvy, originality, intuition

Key Requirements

• 4+ years undergraduate experience or Master’s Degree
• Interest in Beauty industry
• 4+ years of Marketing and/or related experience
• Leadership and Personal- Motivating others, development of employees, communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration

WHAT WE OFFER

The Candidate will work in a diverse and international team.

He/She will have the opportunity to make an impact on the strategy of the brand, get in contact with diverse stakeholders (suppliers, creative agencies, local markets,…)

This is unique role with a genuine opportunity to learn how to develop a fragrance product and its full 360..

You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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