Global Trade Marketing Manager - Calvin Klein Fragrances

Global Trade Marketing Manager - Calvin Klein Fragrances
NEW YORK - UNITED STATES
Summary
REQ ID
75040
POSTED
FUNCTION
Marketing
LOCATION
New York - United States

 

 

Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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DIVISION : COTY LUXURY

 

REPORTING TO : SR. DIRECTOR GLOBAL TRADE MARKETING – CALVIN KLEIN FRAGRANCES

 

Global Trade Marketing is a commercial department, embedded in the brands, whose top line mission is to :

  • Build and implement global category and Trade marketing strategies across retail channels
  • Steer and monitor market performance
  • Build channel specific category strategy
  • Be the voice TO the markets, OF the markets

 

OVERVIEW

 

Manage strategic business planning and Build 4Ps (Promotion, Price, Presence, Product) strategies across retail channels

  • Presence : translate global brand vision into trade specific strategy per type of retail/channel.
  • Manage global distribution database, including new door and channel opening approval
  • Product : issue global launch and brand calendar, build assortment and define guidelines for global planogram
  • Price : coset global retail pricing with marketing and pricing team. Approve retail sales prices (RSP) and ensure harmonisation between markets
  • Promotion : review and support approval of market specific promotional operations

 

Steer and monitor market performance

  • Challenge markets plans and approve business plan for all new brand launches
  • Track performance (ie Returns on Investments) at market level against Key performance indicators/comparable benchmarks
  • Consolidate sellin and and sell out post launch evaluation and reporting at global level
  • Build brand success model guidelines to support markets in elaborating their FY financial plan
  • Define guidelines for Advertising & Promotion budget allocation by brand, by region/country
  • Gather business intelligence on category market trends, competition and share best practices to markets

 

Live market and retail expertise throughout the organisation

  • Fuel global marketing to develop initiatives that fit markets needs and provide them with launches performance analysis
  • Build assortment recommendations that fit market needs (interactions with merchandising and lifecycle team)

 

Global Trade Marketing Manager will have exposure and interactions with many of Coty business units (Local Trade marketing and Local Marketing), global marketing team based in NY and other internal teams such as Global Merchandising, Global Value distribution and pricing team, Global Promotions and Lifecycle team.

 

QUALIFICATIONS

  • Experience of 5+ years in marketing or sales. Master graduated is a must.
  • Ability to switch between strategic and operational mindset
  • In market experience is required
  • Fragrance or Beauty expertise
  • Proficient computer knowledge : excel, powerpoint

 

 

Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.