The word about Daisy Day Spread with a global #MJDaisyChain digital takeover
January 30th, 2015
Spring arrived early again this year as Daisy Marc Jacobs celebrated Daisy Day on January 28. The digital program saw the Daisy family travel around the World Wide Web with top #MJDaisyChain bloggers posting videos on social media showcasing Daisy and her sisters in Paris, London, Sydney, Berlin and Los Angeles.
Last year, the COTY PR teams celebrated by handing out daisies in London, New York City and Berlin leading up to the opening of the Daisy Marc Jacobs Pop-up Tweet Shop. This immersive retail experience, which kicked off during New York Fashion Week, only accepted “social currency,” allowing consumers to post photos using #MJDAISYCHAIN on social media to purchase Daisy Marc Jacobs fragrance samples, Marc Jacobs fashion items, and accessories.