deep euphoria Calvin Klein: liberated – empowered – provocative
July 28th, 2016
Calvin Klein is introducing the latest women’s fragrance in its euphoria collection, deep euphoria. deep euphoria is a new expression of euphoria, telling the story of an empowered woman, seeking pleasure through a lust for life. It is the first major addition to the euphoria franchise since the unveiling of the original euphoria scent in 2005, and expands the euphoria fragrance business, introducing a new modern offering to consumers.
The new face of the brand – actress Margot Robbie - represents the younger generation of empowered independent women.
“This is my first advertising campaign, and I am honored it is with Calvin Klein, an iconic brand I have known and loved for so many years,” said Margot Robbie. “I feel like in this day and age, where everyone’s attention spans are short and fads go in and out, Calvin Klein is one of the few brands that has remained as relevant today as it was in the 90’s.”
For ten years, euphoria Calvin Klein advertising campaigns have artfully brought a beautiful lucid dream to life with lustrous imagery and fantasy-like interpretations. The new global advertising campaign for deep euphoria stays true to this heritage. The campaign projects lust through various experiences and transformations by blurring the lines between fantasy and reality behind closed doors, ultimately revealing different facets of a deep euphoria woman’s personality.
Situated in an unassuming hotel room, it’s the “morning after” and Margot Robbie is bathed in daylight. The look is raw and natural. What happened the night before begins to unravel through a series of flashbacks that reveal Margot’s deepest fantasies and innermost desires.
In addition to a new face and a new fragrance, deep euphoria also introduces an updated bottle. The signature curved, contoured bottle is updated with a deep aubergine color contrasted with glossy black accents.
The deep euphoria Calvin Klein fragrance enters a new olfactive category as the first vibrant chypre floral in the Calvin Klein portfolio with main notes of cascalone, black magic rose, and sensual musk, created by master perfumer Honorine Blanc of fragrance house Firmenich, in collaboration with renowned fragrance consultant Ann Gottlieb.
deep euphoria Calvin Klein will be on sale globally in August.
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