OPI Launches New Fall/Winter Collection

OPI Launches New Fall/Winter Collection

 

OPI is the world leader in the professional nail care industry. With a focus on high-quality products and services for salons and their customers, OPI is known for its exceptional formula, fashionable colors and iconic names. Currently available in more than 100 countries worldwide, OPI retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

For OPI’s fall/winter collection, inspiration has been taken from Washington DC, with its magnificent mix of the historical and the cosmopolitan. OPI Washington DC is also the result of the number one salon brand’s first collaboration with Emmy® and Golden Globe® nominated actress Kerry Washington, recently named the company’s first-ever Creative Ambassador. The women of Washington DC represent strength and vision, which is why OPI is delighted to be partnering with someone who embodies that feminine power. Working closely with OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann, Kerry Washington developed and named 12 permanent and 3 limited-edition shades, all of which are available in both Nail Lacquer and GelColor formulas. The Washington DC palette reflects a sophisticated twist on classic fall shades: winter squash, crimson reds, earthy browns, rustic gold, dusky blue and lush green – fashions hottest shade – to add a bolt of power to your favorite fall looks.

The Washington DC palette delivers a dramatic, sophisticated spin on classic fall hues. From the authoritative red of Madam President, to the deep olive of Suzi – the First Lady of Nails; fashion-forward lush green Stay Off the Lawn! and traffic-stopping yellow Never a Dulles Moment add a jolt of power to fall looks. As a bonus, three limited-edition colors bear Kerry Washington’s stylish imprimatur.

“It’s a real art and science to develop color that will appeal to women of all types and skin tones and that mirrors and complements the runway trends for the season” said Washington.

“Nail color is a simple but impactful form of individual expression. The fun, for me, is that nail lives in the crossover space between fashion and beauty. I love to play with nail color on the red carpet and explore new shades - wearing bold shades like these is empowering and uplifting!”

OPI Nail Lacquer is available in more than 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. OPI colors are pure and powerful and the heavily pigmented lacquers are super rich, long-lasting and chip-resistant. They offer an affordable luxury to consumers, selling over 55,000,000 bottles of lacquer and treatment each year.

The Washington DC collection is available from all OPI stockists worldwide. For more information, visit: www.opi.com