philosophy bringing hope & grace to mental health efforts
November 12th, 2014
The hope & grace initiative represents an unprecedented commitment by philosophy and is a testament to COTY’s innovative culture and collaborative mindset. With the initiative, philosophy becomes the first company to place a deep focus on mental health and wellbeing and the first major skin care and fragrance brand to make a brand-wide commitment to dedicate at least 1% of its sales toward charity.
Since being founded almost 20 years ago, philosophy has grown tremendously with a wide range of products sold around the world that help women look and feel their best. The brand is now seizing the opportunity to make an even greater impact on women by focusing on the beauty that comes from within.
In July, 2014, philosophy launched the hope & grace initiative, an unprecedented commitment to contribute 1% of every product sold, to local organizations working to empower women through the promotion, prevention and treatment of mental health and wellbeing.
1 in 4 adults, approximately 61.5 million Americans − experiences mental illness in a given year.
With more than 450 million people worldwide suffering from mild to serious mental health issues, it’s one of the greatest challenges facing women today. 1 in 4 adults, approximately 61.5 million Americans − experiences mental illness in a given year. Issues such as depression, anxiety, self-esteem and financial stress disproportionately affect women around the world. One in four women require mental health treatment, but the stigma surrounding mental health issues is a major barrier in addressing this global challenge as 50% of women cite denial as a barrier to their treatment. By addressing mental health and wellbeing head on, philosophy looks to empower women and help bring hope and grace to their lives.
The program kicked off with the contributions from all online sales, and soon the program will become integrated into all retail and television product sales as well.
The majority of funding from the hope and grace initiative will support community-based programs doing the most good in mental health and wellbeing. The funds will be distributed by an independent nonprofit organization in collaboration with the world’s leading practitioners and thinkers in mental health and wellbeing.
By December of 2015, the initiative estimates that it will have granted more than $2 million in charitable support. Over the next 5 years, philosophy hopes to donate more than $15 million toward community based programs.
philosophy becomes the first major skin care and fragrance brand to make a brand-wide commitment to dedicate at least 1% of its sales toward charity.
Beyond the brand’s funding, philosophy seeks to empower its consumers, employees, retail and supply chain partners to join in the mental health and wellbeing movement by providing opportunities to raise global awareness of the issues, learn about and support effective organizations and provide resources to bring renewed hope to their own lives and to the lives of loved ones.