Dedicated mom and self-proclaimed maker seeks to bring happiness to
fans and followers - now through beauty!
COVERGIRL today announced Ayesha Curry, star of "Ayesha's Home Kitchen" on Food Network and author of national best-seller "The Seasoned Life," as the brand's newest COVERGIRL.
“My philosophy is all about seeking joy and creating balance in life. I've shared a lot about how I do this with food, family and faith, and now - through my partnership with COVERGIRL - I want to share how makeup helps create those moments of happiness, confidence and self-expression," says Ayesha Curry. “People love when I post about beauty on social media, and of course it's a big part of prepping for my TV show or an event. But I'm also a working mom without much time to spare, so I've figured out to how to dial my looks way up or way down, and also to use makeup as a way of bonding with my daughters."
While Curry has had a life-long interest in food, she is a self-taught chef, encouraged by her husband to start a blog that parlayed itself into a YouTube channel, and ultimately into TV and book deals. COVERGIRL has a long history of partnering with people not only known for their looks, but who fearlessly and relentlessly pursue their passions and boldly express themselves to the world. Ayesha is no exception.
"We love a self-proclaimed beauty junkie who speaks her mind and offers strong viewpoints and perspectives," says Ukonwa Ojo, SVP COVERGIRL. "Ayesha has a joyful energy and a big personality, but she’s also extremely relatable. Dealing with things that so many women face - from raising two children, to running a business, to creating healthy meals for her family - she's found a way to create balance. COVERGIRL loves spotlighting inspiring stories of women achieving their dreams, and inspiring other women to do the same."
Curry's first role as a new COVERGIRL will be starring in a campaign supporting the soon-to-be-launched Peacock Flare Mascara, which delivers a full fan of thick, lush, lashes for instant drama and glamour. Peacock Flare will be available for sale nationwide in November at mass, drug, food and e-commerce retailers.