Franz Ströher was a true pioneer in the salon industry. He began developing wig products in Germany in 1880, and by 1894 he had opened his first factory. In 1924, Ströher registered the name Wella at the German patent office, derived from the term, welle, meaning waves. Within the next few years, Wella introduced the first hair perming appliances to local salons, as well as developed the first hair dryers with built-in motors. By the 1950s, Wella expanded into hair color, and to this day the business continues to deliver innovations that enable new forms of creativity within the hairdressing industry.