Assistant Brand Manager

Assistant Brand Manager
London - United Kingdom



We’re Coty, a global leader in beauty. We’re #1 in the world for Fragrance and #3 in the world in Colour Cosmetics with a portfolio of brands that have been known and loved for generations. 

Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. We have some of the most well-known brands in the categories of Fragrances, Colour Cosmetics and Skin & Body Care including Gucci, Chloé, Calvin Klein, Burberry, Marc Jacobs, Sally Hansen, philosophy, Adidas, Rimmel, Max Factor, COVERGIRL and the list goes on and on! 

Coty is committed to building a workforce that is as diverse as the communities we serve. Hiring people with different backgrounds and experiences helps us build better products, better serve our users, and build a diverse and inclusive workplace. 


Do you want to work for the #1 makeup brand in the UK?  

The Rimmel London team is looking for an Assistant Brand Manager. Reporting to the Senior Brand Manager, this role will give you full ownership for the Lip and Nail categories putting you in the driving seat to create and deliver marketing plans, within an allocated budget to achieve agreed objectives of sales, profit and market share. 

If you are looking to join a team that sets you apart from the rest, is high energy, has high standards, will work closely with you on your development and is super friendly then this is role could be perfect for you. Were looking forward to meeting you! 


In this role, no days are the same. The key responsibilities include: 

Brand Strategy and Management:  

  • Full ownership and responsibility for the Lip and Nail categories, as well as key seasonal promotions (i.e. KCPs). Identify market risks and opportunities to build growth plans in line with business targets and brand goals.
  • Manage implementation of all brand activities on the Lip and Nail category, with the support of the Senior Brand Manager.
  • Bring in depth consumer understanding to develop and implement consumer led NPD and communication program 
  • Be a UK consumer and market champion working closely with our global team to build strong activation plans fit for the UK in line with the UK brand objectives 
  • Identify from the global pipeline the next big UK NPD and lead the go to market plans including benchmarking, initiative sizing, retailer sell in and launch activation 
  • Co-lead (with sales and trade marketing) meetings with retail customers to align on mutually beneficial growth strategies and plan  


  • Understanding the media market and media plan, driving through new thinking to drive trial with the target consumers. 


  • Collaborate with Influencer Manager to inform the brands influencers’ strategy and plan and realise earned media opportunities.  
  • Collaborate with Digital Brand Manager to inform the brands Digital Strategy, Ecosystem and always-on plans, as well as development of NPD/Initiatives specific activations.  


  • Providing regular analysis and reporting of business performance data (sell-in, sell-out, consumer panel), as well as competitor tracking. 


  • Analytical skill + data driven: a super data driven individual, ideally with experience using systems such as Nielsen/IRI/Kantar/NPD/AdCard. Between opinion and data, data always win.  
  • Passion & Creativity: You demonstrate a passion for beauty and for Rimmel London with a strong appreciation towards the art of beauty marketing as well as a solid understanding of digital media and activation. 
  • Able to hit the ground running: Current ABM level within FMCG, ideally beauty. Demonstrates a strong understanding of brand management/marketing in a retail environment.  
  • Proactive with a can do attitude: It is key that you embrace all challenges and welcome them with a positive mindset and a hands on approach. We are looking for someone that can focus on what needs to be true to make something happen, not the reasons why they cant make it happen. You will be a self starter, generating ideas and seeing them through. 
  • Organised: You have excellent time management skills and the ability to prioritise effectively and work under pressure. Our environment is fast paced. 
  • Team player: You can develop and maintain effective working relationships, both internally and externally and be a good team player. 
  • A challenger: You have a desire to do things differently, and consistently strive to improve and strengthen the plans and processes. You are not afraid of failure but can learn from it.  
  • Ambitious: You are driven and have high standards in everything you do. You want to grow and we will be there every step of the way to help you develop and support you to achieve your professional goals. 
  • Ideally degree in related discipline or equivalent experience.  


  • This is a unique role with a genuine opportunity to make an impact. You’ll get to work with a team who are passionate about the work they do and know how to have some fun along the way
  • Great learning and development
  • Competitive salary
  • 25 days holiday per annum
  • Subsidized gym
  • Annual season ticket loan scheme
  • Access to our products
  • Life Insurance
  • Private medical cover
  • An additional day off for your Birthday