Building on the great success of ten years of collaboration
April 24, 2019 – Coty and Marc Jacobs today announced the renewal of their long-term fragrance license partnership.
For over ten years, Marc Jacobs Fragrances have built on the Marc Jacobs brand dynamic and strength, winning hearts and minds of consumers around the world. The Marc Jacobs Fragrances are known for effortless charm and youthful elegance. They celebrate friendship and femininity. Among the brand’s successes is The Daisy Marc Jacobs pillar, which was the fastest growing franchise among the Top 10 US Women’s Fragrances in 2018. The brand continues to show its innovation and delight consumers with the Spring launch of Daisy Love Eau So Sweet.
"The renewal of our long-term agreement with Marc Jacobs demonstrates our confidence in the success of this partnership and its proven strength during all these years", says Edgar Huber, Global President of Coty Luxury. "There is a clear synergy between Coty Luxury’s expertise and the exceptional creative inspiration of Marc Jacobs, whose contributions make the fragrance brand one of the most desirable and dynamic in the world."
"We are very pleased to renew our partnership with Coty, which has been a very successful collaboration. Coty Luxury’s know-how and high standards ideally complements the creative spirit at the core of Marc Jacobs, enabling us to generate consistent excellent results together," said Eric Marechalle, CEO of Marc Jacobs.
For more than 30 years, the Marc Jacobs fashion label continues to unabashedly shape the boundaries of American fashion. Through his unique perspective,. Marc continues to explore the beauty in the unexpected and convey the luxury that exists in the everyday.
With this license renewal, the strength and longevity of the Coty Luxury portfolio of fragrance licenses is reinforced.
Arnaud Leblin, +33 6 80 35 06 60 (Paris) – Arnaud_Leblin@cotyinc.com
Julien Wintenberger, +33 6 15 68 39 60 (Paris) – Julien_Wintenberger@cotyinc.com
Jennifer Friedman, + 1 917-754-8399 (NYC) - Jennifer_Friedman@cotyinc.com
Marc Jacobs Contact:
Michael Ariano, +1 646-880-2265 (NYC) - M.ARIANO@marcjacobs.com
About Coty Inc.
Coty is one of the world’s largest beauty companies with over $9 billion in revenue, an iconic portfolio of brands and a purpose to celebrate and liberate the diversity of consumers’ beauty. We believe the beauty of humanity lies in the individuality of its people; beauty is at its best when authentic; and beauty should make you feel happy, never sad. As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, Coty operates three divisions: Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor, Sally Hansen and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Burberry, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
About Marc Jacobs
Founded in 1984, Marc Jacobs International includes Women’s and RTW and accessories, a children’s line called Little Marc Jacobs, multiple award winning fragrances, the bookstore Bookmarc and most recently Marc Jacobs Beauty. The company continues to be committed to giving back to the global communities where they have stores and beyond. They have been involved with over 100 charities worldwide and the ongoing support of many of these charitable projects—as well as new collaborations--continues to be a top priority.