Coty Expands Beauty Tech Offerings Globally with Omni-Channel Perfect Corp. Partnership
Augmented reality, artificial intelligence tools promise to enrich the consumer experience across digital, social and in-store
NEW YORK – Coty, Inc. (NYSE: COTY) today announced a multi-channel agreement with leading beauty tech solutions provider Perfect Corp. that will embed a suite of best-in-class augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands. The technology solutions will provide virtual try-ons, online skin diagnostics and data-driven personalization for brands including CoverGirl, Sally Hansen and philosophy, among others, as well as for Coty’s broad fragrance portfolio.
In addition to enhancing e-Commerce experiences, the partnership promises to enrich in-store shopping with touchless product experiences at a time when hygiene and safety are dominating retailer operations and consumer mindsets.