Coty launches Tiffany & Co. eau de parfum

Tiffany & Co. introduces its new signature fragrance—a bold scent created by world-renowned master perfumer Daniela Andrier of Givaudan. The sparkling floral musk is a contemporary take on the most precious ingredients of traditional haute perfumery. The scent opens with vibrant top notes of vert de mandarine. At the heart, a precious iris flower is the hero ingredient. Tiffany’s association with the iris dates back to the earliest sketches in the Tiffany Archive and is deeply entwined in the DNA of the house. It was an iris brooch set with demantoid garnet blossoms and Montana sapphires that earned Tiffany the grand prize at the Paris Exposition in 1900. Harvested in France during the months of July and August, the iris butter is obtained through a unique hydro-distillation extraction, exclusive to the Tiffany fragrance,ensuring a pure, bright, sensual and long-lasting richness to the final note. This signature ingredient adds strength, femininity and grounds the composition with refinement and sophistication. Patchouli base notes wrapped in a blend of soothing musks is sensual on the skin. The final structure is both unexpected and timeless—scent in its most elemental form.

To help capture this story of purity as envisioned by Tiffany’s chief artistic officer Reed Krakoff, legendary photographer Steven Meisel was tapped, along with four modern women who represent the diverse spirit of the brand: models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville. Through the photographer’s lens, everything is stripped away, focusing on the essence of the brand and its essentials: Tiffany Blue®, diamonds, skin and scent. As a subtle nod to the sensory experience of the fragrance, the images center on the pulse points of the body—the neck, the wrists, behind the ears—conjuring that transformative moment when scent makes contact with bare skin. The crystal bottle, gleaming with a hint of blue juice, is reminiscent of iconic Tiffany jewels, ultimately reminding us that all you need is blue.

YELLOW DIAMOND
Charles Lewis Tiffany acquired the 287.42-carat Tiffany Diamond in 1878. Cut into a cushion shape weighing 128.54 carats, this priceless stone is one of the most important yellow diamonds in the world.

LUCIDA® DIAMOND
Originally introduced in 1999 after decades in development, Lucida® was modeled after the famous 128.54-carat Tiffany Diamond. Lucida® diamonds are the only Tiffany gemstones that combine two diamond-cutting styles into a harmonious hybrid with a graceful step-cut crown and a brilliant cut pavilion.

NOBLE IRIS
Naturalistic motifs have been a recurring theme of Tiffany design throughout its history. The iris flower’s prevalence is seen through archival illustrations that informed jewelry and hollowware objects from the 19th century.
 

THE BLUE BOX®
The renowned Tiffany Blue Box® debuted in 1853 and caused such a sensation that people came into the store just asking to buy the Blue Box. The distinctive robin’s-egg blue color is called Tiffany Blue®.
Available exclusively at Bloomingdale’s beginning August 2017, with full distribution beginning in October.