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COVERGIRL Breaks Through in New Category with the Launch of Clean Fresh Skincare, Expands Clean, Vegan Product Lineup

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COVERGIRL BREAKS THROUGH IN NEW CATEGORY WITH THE LAUNCH OF CLEAN FRESH SKINCARE, EXPANDS CLEAN, VEGAN PRODUCT LINEUP
PRESS RELEASE
Nov 15, 2021
COVERGIRL Breaks Through in New Category with the Launch of Clean Fresh Skincare, Expands Clean, Veg
NEW YORK (November 15, 2021) – COVERGIRL launches its first-ever skincare collection with Clean Fresh Skincare, a 100% vegan and clean lineup of products shown to visibly improve the look of skin – instantly and overtime. For years, COVERGIRL has been the go-to brand for makeup needs from foundation, mascara, to lipstick. Now, the brand will extend beyond color cosmetics with this completely new skincare line, entering a new category.
 
The Clean Fresh Skincare collection features five products:
 
  • COVERGIRL Clean Fresh Skincare Hydrating Cream Cleanser- Formulated for all skin types to gently cleanse and melt away dirt, oil and makeup without tugging, for a clean face that doesn’t feel dry or stripped.
  • COVERGIRL Clean Fresh Skincare Priming Glow Mist- An all-in-one mist for all skin types to prime, tone and awaken dehydrated skin. Can be used over makeup throughout the day to give a boost of hydration.
  • COVERGIRL Clean Fresh Skincare Weightless Water Cream- Created for all skin types, this weightless moisturizer gives you an intense boost of hydration. Clinically proven hydration lasts up to 72 hours. Formulated with Hyaluronic Acid, it helps promote softer and smoother skin instantly and overtime. Can work as a true moisturizer and primer in one.
  • COVERGIRL Clean Fresh Skincare Mattifying Oil Free Moisturizer- For normal to oily skin, this oil-free moisturizer gives you hydration for a healthy glow and mattifies to reduce shine.
  • COVERGIRL Clean Fresh Skincare Dry Skin Corrector Cream- A cream with intense hydration to soothe and correct dry skin. Formulated with rich ingredients, it helps protect the skin’s barrier and hydrates for up to 24 hours.
“COVERGIRL is an icon in the makeup aisle with a deep heritage in skin-forward products, so breaking into the skincare category is a natural evolution for the brand,” said Andrew Stanleick, executive vice president, North America at Coty, home to the COVERGIRL brand, and CEO, Kylie Jenner beauty brands. “We know consumers are more skin-aware than ever and want ingredient-conscious products at an accessible price point. COVERGIRL Clean Fresh Skincare is just that, and we can’t wait to get these special formulations in the hands – and on the faces – of COVERGIRL fans everywhere.”
 
Formulated with 90% naturally derived ingredients, the Clean Fresh Skincare range includes, depending on the product, TruClean™ Cactus Water, Meadowfoam Seed Oil, Rosewater and Vitamin C, to hydrate, improve texture and enhance skin tone, whether you are creating the perfect canvas for makeup or going makeup free. It’s easy, breezy and beautiful skincare made to help you look and feel better.
 
COVERGIRL Clean Fresh Skincare, like all COVERGIRL products, is Leaping Bunny Approved by Cruelty Free International, meaning none of the ingredients used are ever tested on animals. For all skin types.
 
Clean Fresh Skincare is available everywhere COVERGIRL is sold, in the makeup aisle.

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ABOUT COVERGIRL
COVERGIRL, a beloved American brand, celebrates authenticity, diversity and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are certified cruelty free, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.
 
ABOUT COTY INC.
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance, and number three in color cosmetics. Coty markets, sells and distributes the products in approximately 130 countries and territories. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
 
For more information, please contact:
Media – for COVERGIRL
Katherine Dunleavy, MMC