COVERGIRL Breaks Through in New Category with the Launch of Clean Fresh Skincare, Expands Clean, Veg
NEW YORK (November 15, 2021) – COVERGIRL launches its first-ever skincare collection with Clean Fresh Skincare, a 100% vegan and clean lineup of products shown to visibly improve the look of skin – instantly and overtime. For years, COVERGIRL has been the go-to brand for makeup needs from foundation, mascara, to lipstick. Now, the brand will extend beyond color cosmetics with this completely new skincare line, entering a new category.
The Clean Fresh Skincare collection features five products:
- COVERGIRL Clean Fresh Skincare Hydrating Cream Cleanser- Formulated for all skin types to gently cleanse and melt away dirt, oil and makeup without tugging, for a clean face that doesn’t feel dry or stripped.
- COVERGIRL Clean Fresh Skincare Priming Glow Mist- An all-in-one mist for all skin types to prime, tone and awaken dehydrated skin. Can be used over makeup throughout the day to give a boost of hydration.
- COVERGIRL Clean Fresh Skincare Weightless Water Cream- Created for all skin types, this weightless moisturizer gives you an intense boost of hydration. Clinically proven hydration lasts up to 72 hours. Formulated with Hyaluronic Acid, it helps promote softer and smoother skin instantly and overtime. Can work as a true moisturizer and primer in one.
- COVERGIRL Clean Fresh Skincare Mattifying Oil Free Moisturizer- For normal to oily skin, this oil-free moisturizer gives you hydration for a healthy glow and mattifies to reduce shine.
- COVERGIRL Clean Fresh Skincare Dry Skin Corrector Cream- A cream with intense hydration to soothe and correct dry skin. Formulated with rich ingredients, it helps protect the skin’s barrier and hydrates for up to 24 hours.
“COVERGIRL is an icon in the makeup aisle with a deep heritage in skin-forward products, so breaking into the skincare category is a natural evolution for the brand,” said Andrew Stanleick, executive vice president, North America at Coty, home to the COVERGIRL brand, and CEO, Kylie Jenner beauty brands. “We know consumers are more skin-aware than ever and want ingredient-conscious products at an accessible price point. COVERGIRL Clean Fresh Skincare is just that, and we can’t wait to get these special formulations in the hands – and on the faces – of COVERGIRL fans everywhere.”
Formulated with 90% naturally derived ingredients, the Clean Fresh Skincare range includes, depending on the product, TruClean™ Cactus Water, Meadowfoam Seed Oil, Rosewater and Vitamin C, to hydrate, improve texture and enhance skin tone, whether you are creating the perfect canvas for makeup or going makeup free. It’s easy, breezy and beautiful skincare made to help you look and feel better.
COVERGIRL Clean Fresh Skincare, like all COVERGIRL products, is Leaping Bunny Approved by Cruelty Free International, meaning none of the ingredients used are ever tested on animals. For all skin types.
Clean Fresh Skincare is available everywhere COVERGIRL is sold, in the makeup aisle.