COVERGIRL launches Lash Blast Clean Volume, its first clean mascara
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NEW YORK – COVERGIRL today unveiled Lash Blast Clean Volume Mascara, its first clean mascara that pairs an ingredient-conscious formula with high performance.
As the newest addition to the brand’s beloved Lash Blast collection, the 100% vegan and cruelty free mascara promises up to 10X volume compared to natural lashes.
“COVERGIRL Lash Blast is a beauty icon that started with the famous orange tube more than a decade ago. Today, we’re adding a future icon to the family with Lash Blast Clean Mascara,” said Erin Cast, senior vice president, Coty global marketing. “We are proud to deliver on what more and more consumers want: a clean mascara that still packs a punch when it comes to volume and wear, at a great price point in stores they shop every day. Accessible beauty at scale that makes you look good and feel good is what our brand is all about.”
Lash Blast Clean Mascara is formulated without parabens, sulfates, talc, and mineral oil and adds lash-loving ingredients like Argan and Marula oils that leave lashes feeling conditioned. With a brush designed to reach each and every lash for visibly longer, fuller lashes, this smudge-proof, clump-proof, wear-proof formula lasts all day.
Packaged in a minty green tube, Lash Blast Clean Mascara is FSC Certified with packaging made from 80% recycled paper from well-managed forests. And, like all COVERGIRL products, it is Leaping Bunny Approved by Cruelty Free International, meaning none of the ingredients used are ever tested on animals.
Lash Blast Clean Mascara is available now at Target.com and by January everywhere COVERGIRL is sold.
ABOUT COVERGIRL
COVERGIRL, a cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone. Through the years, COVERGIRL has partnered with a number of inspirational, barrier-breaking, and diverse women as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are certified cruelty free, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.
ABOUT COTY INC.
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, and skin and body care. Coty is the global leader in fragrance, a strong number two in professional hair color & styling, and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.