Introducing our next nail miracle! Sally Hansen’s new and improved Miracle Gel™ Top Coat

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INTRODUCING OUR NEXT NAIL MIRACLE!
SALLY HANSEN’S NEW AND IMPROVED MIRACLE GEL™ TOP COAT
PRESS RELEASE
October 1, 2020
Sally Hansen, the leader in at-home nail innovation, reveals the newly formulated Miracle Gel™ Shiny Top Coat as part of the award-winning, two-step Miracle Gel™ line. The upgraded formula now includes new ColorSet Technology™ to lock the top coat to the collection of Miracle Gel™ colors, for up to 8 days of color and shine. The effect? A beautiful manicure that lasts longer than traditional nail polish – no salon trip necessary!
 
“Following the incredible response to our Sally Hansen Miracle Gel line, we are so excited to launch our upgraded Miracle Gel Shiny Top Coat. America’s most-loved gel-like nail polish, now even better! The innovative formula features new technology in order to meet the consumer’s desire for a longer-lasting manicure. Now, you can get an up to 8-day manicure featuring trendy, modern shades from the comfort of home”, says Celia Tombalakian, Vice President of Sally Hansen Global & US Marketing.
 
To celebrate the launch of the new Miracle Gel Shiny Top Coat we have given it a vibrant new look. Both the Miracle Gel™ Shiny and Matte top coats now stand out in new, corresponding shiny and matte chrome packaging.
 
Modern Color Palette
The new Sally Hansen Miracle Gel™ Shiny Top Coat launches with the Marine Metals collection of six brand new shades, in celebration of the deep sea and the many hidden treasures it holds. The collection includes a mix of vibrant, color-changing shades, glittery metallics, and modern neutrals:
  • Hyp-nautical
  • Holllaa-gram
  • Deep Sea Diamond
  • Sunken Treasure
  • Rose & Shine
  • To The Taupe
The full Miracle Gel™ range still includes a wide assortment of 75 modern and diverse shades – from chic basics like Get Mod and Onyx-pected; to color-changing flips like Saturn It Up!; there are bold pops of color like Sugar Fix; trendy reds for all including Can’t Beet Royalty and Wine Stock; and even soft sheers and neutrals like Sheer Happiness. There is a beautiful option for everyone and every style.
 
As always with Sally Hansen Miracle Gel™, you’re just two simple steps away from our longest-lasting manicure, without the use of a UV lamp. Once you’re ready for a change, just remove your manicure with regular nail polish remover! For best results:
  1. Apply two thin coats of your favorite Miracle Gel™ color to clean, bare nails.
  2. Apply one coat of Miracle Gel™ Top Coat in either Shiny or Matte finishes
 
The Miracle Gel™ Shiny Top Coat must be used in tandem with Miracle Gel™ color for up to 8 days of color and shine.
 
The new Sally Hansen Miracle Gel™ Shiny Top Coat and Marine Metals color collection is now available. Please visit SallyHansen.com or find @Sally_Hansen on social media for more information.
 
For more information, please contact
Susan Biegacz / susan@tractenberg.com or Rebecca Gilpin / rebecca_gilpin@cotyinc.com