An Aura Takes Hold: Coty’s Jawhara Collection Captivates Consumers with Premium Fragrance Artistry

NEW YORK - November 14, 2025 -- Coty Inc. (NYSE: COTY) (Paris: COTY), one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care, introduces the Jawhara Collection, a new line of five unisex Eaux de Parfums inspired by the rich olfactive heritage of the Middle East.

 

Launched on October 1, the range has already seen encouraging early consumer response, reflecting growing interest in expressive, high-quality scents at an accessible price point.

 

As a best-in-class global fragrance and scenting leader, Coty is strengthening its powerhouse position across all price tiers, offering fragrances and scents from $5 to $500. With Jawhara, Coty brings premium fragrance artistry to the lifestyle segment, delivering exceptional quality and craftsmanship at an under-$25 price point.

 

Available across select retailers in Europe and on Amazon in the U.S., Jawhara will continue rolling out to additional markets through early 2026.  Initial October results show strong initial traction and sell-out.

 

“The response to the Jawhara Collection reflects a growing passion for premium fragrances that tell a story; rich, expressive scents that connect through emotion and memory,” said Sarah Al Shohaib, SVP of Mass Fragrance. “Each creation is a jewel, crafted to honor its ingredients and reimagine them in unexpected ways to create scents that are modern, elegant, and unforgettable.”

 

ABOUT THE JAWHARA COLLECTION

 

Jawhara (“Jewel”) celebrates the depth and versatility of oud, rose, ylang-ylang, musk, vanilla, dates, and labdanum. Each Eau de Parfum blends these distinctive ingredients into compositions that range from bold to delicate, mysterious to warm.

 

Fragrance, for Coty, is more than a scent – it is an aura we share, a presence that lingers in memory and leaves a lasting impression. With Jawhara, each fragrance becomes a gift of atmosphere and self-expression, designed to be felt as much as worn. 

 

Expertly crafted, the collection balances projection and intimacy, – enveloping the wearer in their chosen aura– from whisper-soft presence to bold statement – always unforgettable. 

 

Oud Velvet 

Immerse yourself in the allure of Oud Velvet, a charismatic woody ambery fragrance centered around oud wood. A spicy-herb0al burst of coriander and saffron ignites the senses, leading to an intense heart of smoky oud accord and resinous amber wood and cedarwood. A creamy vanilla finish adds a luscious warmth, elegantly balancing the bold, earthy, and leathery notes.

 

Sultan Rose 

Inspired by the timeless beauty of the rose, Sultan Rose is an enchanting woody floral scent. It opens with a warm saffron accord interwoven with the sensual earthiness of Akigala wood, leading to an elegant heart where the majestic rose accord blooms. This is complemented by powdery peony and a delicate sweetness of vanilla incense. 

 

Golden Nectar 

Discover the exquisite Golden Nectar, an ambery white fragrance that marries fragrant ylang with warm, earthy musk undertones to create a harmonious blend. Zesty bergamot and juicy Pearadise® create an initial radiance, leading to a heart of ylang-ylang with hints of vanilla flower and tuberose. Warm, woody notes of musk and vetiver oil form the base, grounding the scent with a soft, comforting touch. 

 

Sweet Dates 

Sweet Dates blends the inviting aromas of vanilla and date. This ambery fruity fragrance opens with sweet vanilla and tangy raspberry notes, leading to a heart enriched by exotic date and earthy patchouli. A smooth base of caramelized amber accord and cedarwood provides luxurious, velvety warmth. 

 

Amberwood Nomad 

Amberwood Nomad, an ambery fougère fragrance, is a vibrant blend of cardamom and myrrh giving way to the rich, woody depth of cedarwood and labdanum. The base features comforting ambery and tonka-like notes, completing the captivating experience. 

 

Each fragrance is distinguished by a uniquely tinted essence: rich brown for Oud Velvet; old pink for Sultan Rose; ambery peach for Golden Nectar; golden yellow for Sweet Dates; and forest green for Amberwood Nomad. Sleek black labels feature the fragrance name in both English and Arabic gold lettering, adding a refined finishing touch. 

 

NOTES TO EDITORS

 

Jawhara Collection

 

Range: Eau de Parfum, 100ml On Counter Date:  October’25

For More Information: sophie_feutrie@cotyinc.com

Oud Velvet

A woody ambery fragrance

 

ABOUT COTY INC.

 

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in over 120 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to protecting the planet.

 

Learn more at coty.com or on LinkedIn and Instagram.