Ariane Labed is the face of new Chloé fragrance
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The French actress will front the brand's new fragrance- scheduled to arrive in stores worldwide March 2018.
Coty and Chloé are happy to introduce Ariane Labed as the face of the brand’s upcoming new fragrance, scheduled to arrive in stores worldwide in March 2018. Known for playing strong and independent characters, Labed will embody a new, modern representation of the Chloé girl.
Born and raised in Greece of French parents, Ariane Labed studied dance and drama before her cinematic debut in the feature film Attenberg, for which she was awarded “Best Actress” at the Venice Film Festival in 2010. Ariane went on to star in a range of French and international projects, such as BeforeMidnight, Fidelio, l'odyssée d'Alice, Assassin’s Creed (directed by Justin Kurzel and co-starring Marion Cotillard and Michael Fassbender), and most recently in Yorgos Lanthimos’ The Lobster, which won the Jury Prize at the Cannes Festival in 2015. Her upcoming projects include a role in the movie Mary Magdalene, alongside Rooney Mara and Joaquin Phoenix, and The Souvenir: Part 1, starring Robert Pattinson.
“The woman depicted in this new campaign is free-spirited, strong and adventurous. She takes on the world, its beauty and is curious about everything it has to offer. In that sense she is very inspiring to me” confided Ariane Labed.
Simona Cattaneo, CMO at Coty Luxury, noted that “with this fragrance, we are exploring a new territory and introducing a new facet of the Chloe woman’s personality. Spontaneity, openness to the world and freedom are the values she lives by, and Ariane is the quintessence of this new Chloé woman. We could not be prouder to count her as our new spokesperson.”
“Ariane combines different cultures and displays multiple talents. She loves to cross new frontiers and encounter the world. Her natural grace and striking beauty make her the perfect Chloé Girl, joyfully confident and daring”, added Geoffroy de la Bourdonnaye, CEO of Chloé.
About Coty Inc.
Coty is one of the world’s largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions - Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian with a bohemian spirit. Rejecting the stiff formality of 1950s haute couture, she created soft, alluring clothes from fine fabrics. She sold the beautiful and accessible designs herself to various fashion boutiques – which were just starting to carry ready-to-wear. Luxury prêt-à-porter was born. Gaby chose the name “Chloé” for its warm, feminine appeal. It was perfectly in sync with the new mood in Paris; youthful, modern in design, and slightly audacious in spirit.