Calvin Klein CK Everyone Eau de Parfum is Cradle to Cradle Certified® Gold
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Coty Inc. (NYSE: COTY) and Calvin Klein Fragrances are excited to announce that CK Everyone Eau de Parfum is Cradle to Cradle Certified® Gold in all five critical areas of sustainability measured—the only fragrance currently on the market to have achieved this distinction.
Cradle to Cradle Certified® is the global standard for products that are safe and responsibly made, with performance verification across five categories:
- Material Health: ensuring materials are safe for humans and the environment.
- Product Circularity: enabling a circular economy through regenerative products, packaging and process design.
- Clean Air & Climate Protection: protecting clean air, promoting renewable energy, and reducing harmful emissions.
- Water & Soil Stewardship: safeguarding clean water and healthy soils.
- Social Fairness: respecting human rights and contributing to a fair and equitable society.
To achieve Gold level certification, 100% of the ingredients in CK Everyone Eau de Parfum have been assessed and optimized to the Cradle to Cradle Certified material health requirements.
CK Everyone Eau de Parfum packaging is produced using recycled material – the glass contains 10% post-consumer recycled materials, and the carton contains 30% post-consumer recycled materials. The factory where CK Everyone Eau de Parfum is produced helps to protect clean air, and uses renewable energy either produced through on-site solar panels or the purchase of 100% certified renewable power.
“Coty has set ambitious clean and green roadmaps for the future. This notable and standard-setting sustainability recognition for CK Everyone Eau de Parfum is testament to our commitment to create Beauty That Lasts,” said Coty Chief Scientific Officer Dr. Shimei Fan. “I look forward to continuing to innovate and partnering with leaders like Calvin Klein and Cradle To Cradle Products Innovation Institute to create a more sustainable world.”
“We applaud Coty for setting a new standard with their first fragrance to be Cradle to Cradle Certified Gold: CK Everyone Eau de Parfum. It is a significant positive step in moving the beauty industry towards the universal use of products that are safe, circular and responsible,” said Dr. Christina Raab, President & CEO at the Cradle to Cradle Products Innovation Institute.
CK Everyone Eau de Parfum is a vegan formulation that contains 77% of ingredients from natural origins and is sourced with naturally-derived alcohol. The fragrance opens with a juicy freshness courtesy of an organic orange note from Mexico. At the heart of the fragrance, responsibly sourced Black Tea from Sri Lanka provides a powerful intensity.
This key ingredient continues the tradition of tea notes in the CK One family, paying homage to the green tea found in CK One and blue tea in CK Everyone Eau de toilette.
CK Everyone Eau de Parfum also contains responsibly-sourced ingredients from natural origin, including a very particular quality of Vetiver that perfume house Firmenich ethically sources from Haiti.
CK Everyone Eau de Parfum is available starting January 1, 2022 in select regions. The Cradle to Cradle Certification will be seen in store and also on e-commerce retailers.
ABOUT THE CRADLE TO CRADLE PRODUCTS INNOVATION INSTITUTE
The Cradle to Cradle Products Innovation Institute is dedicated to powering the circular economy through products and systems that have a positive impact on people and planet. Through the Cradle to Cradle Certified® Products Program, the Institute sets the global standard for products, according to the world’s most advanced science-based measures, that are safe, circular and responsibly made. Future-focused designers, brands, retailers and manufactures around the world use these standards when innovating new materials and products. The Institute is headquartered in San Francisco, California and Amsterdam, the Netherlands. Visit c2ccertified.org for more information.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
Source: Coty Inc.