Coty and Lacoste renew their long-term fragrance license partnership
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Paris – July 10, 2019 – Coty and Lacoste today announced the renewal of their long-term fragrance license partnership.
More than a brand, Lacoste has, for over 85 years, embodied a distinctive style and attitude. An athletic figure with a bold signature that combines the worlds of sport and urban living. The very definition of elegance in motion, this legacy finds new expression in a modern and contemporary line.
Lacoste fragrance joined Coty Luxury portfolio at the end of 2016, as part of the merger with P&G Specialty Beauty brands. Since then, Lacoste has successfully launched a new male fragrance pillar, L’Homme Lacoste, while building on the successful brand polo inspired L.12.12 saga, with its latest opus French Panache introduced this Spring 2019.
“The renewal of our agreement with Lacoste demonstrates our strong confidence in the success of this partnership and the key role of the brand within our portfolio to fuel future growth,” said Edgar Huber, President Coty Luxury. "There is a clear synergy between Coty Luxury’s know-how and the exceptional creative inspiration of Lacoste, which is synonymous with boldness, freedom and a certain French elegance.”
“We are very pleased to renew our partnership with Coty, and expect an accelerated growth of our fragrance business in the near future. Coty Luxury’s expertise and high standards ideally complement the creative spirit at the core of Lacoste, enabling us to generate consistent excellent results together," said Thierry Guibert, CEO of Lacoste.
About Coty Inc.
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, and skin and body care. Coty is the global leader in fragrance, a strong number two in professional hair color & styling, and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
Since the creation of the first polo in 1933, LACOSTE has become a leading brand in fashion and lifestyle. Continuously reinventing itself so as to carry on combining legacy and modernity, sport and daily life, the LACOSTE style materializes through iconic, contemporary and urban collections that gain their inspiration from sport and French elegance. LACOSTE comes in a number of different ranges for the entire men, women and children’s wardrobe, providing a wide variety of items: clothes, leather goods, perfumes, shoes, eyewear, household linen, watches and underwear, all offering the brand’s famous know-how. LACOSTE is an international group, established in more than 120 countries, through a network of 1200 shops.
For more information contact :
Arnaud Leblin, +33 6 80 35 06 60 (Paris) – Arnaud_Leblin@cotyinc.com
Julien Wintenberger, +33 6 15 68 39 60 (Paris) – Julien_Wintenberger@cotyinc.com
Jennifer Friedman, + 1 917-754-8399 (NYC) - Jennifer_Friedman@cotyinc.com
Marine Abboud, +33 1 44 58 18 98 (Paris) – email@example.com