Coty commences strategic partnership with Burberry
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Completion of acquisition of the exclusive long-term license rights for Burberry Beauty luxury fragrances and cosmetics.
Dedicated mom and self-proclaimed maker seeks to bring happiness to fans and followers - now through beauty!
COVERGIRL today announced Ayesha Curry, star of "Ayesha's Home Kitchen" on Food Network and author of national best-seller "The Seasoned Life," as the brand's newest COVERGIRL.
“My philosophy is all about seeking joy and creating balance in life. I've shared a lot about how I do this with food, family and faith, and now - through my partnership with COVERGIRL - I want to share how makeup helps create those moments of happiness, confidence and self-expression," says Ayesha Curry. “People love when I post about beauty on social media, and of course it's a big part of prepping for my TV show or an event. But I'm also a working mom without much time to spare, so I've figured out to how to dial my looks way up or way down, and also to use makeup as a way of bonding with my daughters."
While Curry has had a life-long interest in food, she is a self-taught chef, encouraged by her husband to start a blog that parlayed itself into a YouTube channel, and ultimately into TV and book deals. COVERGIRL has a long history of partnering with people not only known for their looks, but who fearlessly and relentlessly pursue their passions and boldly express themselves to the world. Ayesha is no exception.
"We love a self-proclaimed beauty junkie who speaks her mind and offers strong viewpoints and perspectives," says Ukonwa Ojo, SVP COVERGIRL. "Ayesha has a joyful energy and a big personality, but she’s also extremely relatable. Dealing with things that so many women face - from raising two children, to running a business, to creating healthy meals for her family - she's found a way to create balance. COVERGIRL loves spotlighting inspiring stories of women achieving their dreams, and inspiring other women to do the same."
Curry's first role as a new COVERGIRL will be starring in a campaign supporting the soon-to-be-launched Peacock Flare Mascara, which delivers a full fan of thick, lush, lashes for instant drama and glamour. Peacock Flare will be available for sale nationwide in November at mass, drug, food and e-commerce retailers.
About Coty Inc.
Coty is one of the world’s largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions - Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
Established in 1856, Burberry is a global luxury brand with a distinctive British heritage, built around its core iconic outerwear.
Burberry is headquartered in London. It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
Visit www.burberryplc.com for further information.
Certain statements in this communication are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect Coty Inc.’s (“Coty’s”) current views with respect to, among other things, the consummation of the transactions with Burberry (the “Transactions”), the future performance and expected growth of Burberry Beauty and Coty and its luxury fragrance portfolio, and Coty’s ability to support its planned business operations on a near- and long-term basis. These forward-looking statements are generally identified by words or phrases, such as “anticipate”, “estimate”, “plan”, “project”, “expect”, “believe”, “intend”, “foresee”, “forecast”, “look forward”, “will”, “may”, “should”, “outlook”, “continue”, “target”, “aim” and similar words or phrases.
These statements are based on certain assumptions and estimates that Coty considers reasonable and are subject to a number of risks and uncertainties, many of which are beyond the control of Coty, which could cause actual events or results to differ materially from such statements, including, but not limited to:
- Coty’s ability to achieve its global business strategy, compete effectively in the beauty industry and achieve the benefits contemplated by the transaction with Burberry within the expected time frame;
- managerial, integration, operational, regulatory, legal and financial risks and expenses associated with Coty’s strategic transactions and internal reorganizations generally and the Transactions specifically;
- Coty, its other brand partners and licensors’, and Burberry’s ability to obtain, maintain and protect their respective intellectual property rights, including trademarks, brand names and other intellectual property used in their respective businesses and products and Burberry Beauty and their abilities to protect their respective reputations and defend claims by third parties for infringement of intellectual property rights;
- the distribution and sale by third parties of counterfeit and/or gray market versions of Coty’s products and Coty’s effectiveness in reducing such distribution and sale;
- Coty’s and Burberry’s ability to anticipate, gauge and respond to market trends and consumer preferences, which may change rapidly, and the market acceptance of new products;
- Coty’s ability to manage seasonal variability;
- the integration of The Procter & Gamble Company’s global fine fragrances, salon professional, cosmetics and retail hair color businesses along with select hair styling brands with Coty’s legacy business, operations, systems, financial data and culture and the ability to realize synergies and other potential benefits within the time frames currently contemplated;
- changes in law, regulations and policies that affect Coty’s business or products;
- Coty’s ability to successfully execute its announced intent to divest or discontinue non-core brands and to rationalize wholesale distribution by reducing the amount of product diversion to the value and mass channels;
- risks related to Coty’s international operations and joint ventures, including reputational, compliance, regulatory, economic and foreign political risks;
- Coty’s dependence on certain licenses, entities performing outsourced functions and third-party suppliers, including third party software providers;
- administrative, development and other difficulties in meeting the expected timing of market expansions, product launches and marketing efforts;
- global political and/or economic uncertainties or disruptions;
- increased competition, consolidation among retailers, shifts in consumers’ preferred distribution channels and other changes in the retail, e-commerce, and wholesale environment in which we do business and sell our products;
- disruptions in operations, including due to disruptions or consolidation in supply chain, manufacturing rights or information systems, labor disputes and natural disasters; and
- Coty’s ability to attract and retain key personnel.
More information about potential risks and uncertainties that could affect the Coty’s business and financial results is included under the heading “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Coty’s Annual Report on Form 10-K for the fiscal year ended June 30, 2017 and other periodic reports Coty has filed and may file with the SEC from time to time.
All forward-looking statements made in this communication are qualified by these cautionary statements. These forward-looking statements are made only as of the date of this communication, and Coty does not undertake any obligation, other than as may be required by law, to update or revise any forward-looking or cautionary statements to reflect changes in assumptions, the occurrence of events, unanticipated or otherwise, or changes in future operating results over time or otherwise.