Coty renews long-term license partnership with bruno banani

Sue Nabi, Coty’s CEO, said: “I am delighted we have renewed our highly successful partnership with bruno banani as the brand celebrates its 30th anniversary. Since winning the license in 2015, Coty has cemented bruno banani’s position as Germany’s leading fragrance brand with the iconic Man and Woman. With the introduction of further blockbuster fragrance innovations, such as Loyal Man and Magnetic Woman, as well as other highly successful body care lines, Coty has built bruno banani into one of the leading consumer beauty brands in Germany, Benelux, and Eastern Europe.”

The partnership between bruno banani and Coty has gone from strength to strength, following the successful renovation of the brand and its ongoing premiumization strategy. Coty and bruno banani plan to build upon this success through their shared vision of achieving further growth in female fragrances, attracting more younger consumers and capitalising on the significant white space opportunity of scented care over the next twenty years.

“We are excited to extend our dynamic partnership with Coty as we continue to bolster the positioning of our brand in beauty. This marks yet another exciting milestone in our ongoing relationship with Coty, as we work to bring our shared vision and values to life, across ever-evolving new categories, segments, and consumer groups,” said Jan Jassner, CEO of bruno banani.

In addition to capturing these new and exciting opportunities, bruno banani will also focus on consolidating its position with consumers in established markets, through the continued expansion and premiumization of its portfolio into new categories and innovations.