June 25, 2018 - Press release

Max Factor signs new Global Makeup Artist and Creative Director

Max Factor signs new Global Makeup Artist  and Creative Director



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Wendy Rowe serves as the new Global Makeup Artist and Creative Director for the brand.

Coty is thrilled to announce that Max Factor has signed internationally renowned makeup artist and beauty expert Wendy Rowe as the new Global Makeup Artist and Creative Director for the brand.

Wendy’s extensive work with prestige makeup brands, celebrity clientele, top-tier publications, designers, models and photographers among many others make her the perfect partner as we journey towards a new chapter for the brand.

Wendy will bring a new spark of inspiration and help translate our vision for the brand, which has recently undergone a repositioning. Her excitement to join Max Factor mirrored the brand’s own to work with her. Wendy will collborate closely with the Max Factor team, taking a leading role in product innovation that answers the needs of the Max Factor woman, as well as with education, training, content creation and public relations.

Wendy Rowe, Global Makeup Artist and Creative Director, Max Factor commented: “I’m excited to be working with Max Factor in this role, which will give me the creative freedom to formulate amazing new products at affordable prices, bringing my experience in innovation to all women. As one of History’s most famous global cosmetics brands, I’m excited about helping to re-launch it for today’s modern woman, creating new ranges that are easy to shop and use. Throughout my career, I’ve seen the needs of women around the world evolve over time; they now need fresh and current solutions which we will be developing. I am very excited about the future of Max Factor; makeup is about people looking and feeling great.”

Sheila Chaiban, Max Factor Global Vice President, Coty, said: “We are thrilled to have Wendy join Max Factor and look forward to what will be a truly collborative parternship with her. Her passion for makeup, teamed with a real understanding of women and how to help them achieve what they want in as simple a way as possible, means that we knew she would be the perfect partner for us. We look forward to her fresh, modern perspective as well as her deep knowledge of the world of makeup aristry.”


One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Today, Max Factor celebrates

#beautywithdepth with the You x Max Factor platform, committed to shining a spotlight on an incredible group of women whose confidence comes from their inspirational life experiences, Max Factor creates products and makeup artistry content that amplifies their beauty and fits into the context of their lives.


Coty is one of the world’s largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions ‐ Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

For additional information about Coty Inc., please visit www.coty.com.

For more information contact :

Emilia Lebron

Max Factor Influencer Marketing


For more announcements and upcoming news from Max Factor, follow Max Factor on Instagram at: @maxfactor.

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