Max Factor

Max Factor
Max Factor
Max Factor literally invented makeup for the silver screen, and helped to popularize consumer cosmetics in the 20th century. Born Maksymilian Faktorowicz in 1872, he emigrated to America in 1904 and eventually settled in Los Angeles where he quickly gained success selling wigs and cosmetics to the emerging film industry. Factor’s innovative new products became indispensable to Hollywood actresses such as Jean Harlow and Marlene Dietrich, and soon female audiences were clamoring to get their own Hollywood look. Max Factor met the demand with new lines of products for the mass market, making Hollywood glamour available to all. He was also the first to market his products as "make-up", a term that had previously been looked down upon but that quickly became an essential part of almost every woman’s daily routine.