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Our Purpose

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About Coty
OUR PURPOSE
Everybody’s unique, and that’s what makes the world so beautiful.

True beauty is authentic. Being who you choose to be and expressing that with pride is what authenticity is all about – and that’s beautiful.

We believe beauty should make you feel happy. It should be fun, joyful and give you confidence.

We also believe that beauty has the power to change the world. When people feel beautiful, they radiate joy and energy. Just imagine how the world would change if everyone felt that way, every single day.

To empower that change, we at Coty have made it our mission to Liberate and Celebrate the Diversity of Your Beauty.