We integrate sustainability criteria into the development of all new products and are changing the way we design, formulate, and manufacture in order to minimize our environmental impact and create cleaner, more innovative products.
In 2019, we developed our internal Beauty That Lasts Index - a qualitative tool to integrate social and environmental criteria into the packaging and formula development process. The Index is now fully deployed across the categories and will be applied to all new initiatives from 2021.
Our R&D function works to leverage the best that nature and science have to offer. By working hand-in-hand with our ingredients suppliers, we use the latest innovation and technology, applying green science to minimize the pressure of our products on natural resources.
Increasingly, this means clean products that meet consumer demand for ingredient transparency and safe, minimalist formulas that don’t compromise on product quality.