The hairdressing icon becomes the first division-wide ambassador, bringing over 30 years of luxury salon experience to Coty’s portfolio of salon professional brands
Coty Professional Beauty, the professional division of Coty Inc., known for its portfolio of leading professional salon brands such as Wella Professionals, System Professional, ghd and OPI, has appointed Rossano Ferretti as its first division-wide Global Ambassador.
An industry leader with over 30 years of experience and 23 luxury hair spas worldwide to his name, Rossano is known as the Maestro and the creator behind the iconic Invisible Haircut. He regularly styles celebrities, collaborates with top fashion brands, and is often referred to as “the most luxurious hairdresser in the world.”
Rossano will collaborate across the entire portfolio of Coty Professional Beauty brands, in areas such as product & service innovation, brand creative, education, and PR. On the new partnership, Rossano said, “The new Coty is a true challenger in beauty, obsessed with shifting the paradigms which often rule the beauty industry. Their vision resonated with me. At this point in my career I can choose to partner with anyone and I’ve chosen to partner with the best.”
Rossano’s 23 luxury salons around the world will now carry a product portfolio to match his dedication to personalized “haute couture” beauty experiences:
- Wella Professionals, the authority on hair color
- System Professional, the luxury haircare line based on ultra-personalization
- ghd, the #1 preferred styler in key markets
- Nioxin, the number one1 selling salon brand for thicker, fuller looking hair2 (in select salons)
- OPI, #1 salon nail brand worldwide (in select salons)
The Coty and Rossano Ferretti collaboration opens a new chapter in hairdressing, uniting two industry powerhouses. Sylvie Moreau, President of Coty Professional Beauty commented, “We are delighted to welcome Rossano to our Coty family. His dedication to the celebration of individuality, personalization and timelessness in beauty is a perfect match with our purpose of celebrating and liberating the diversity of your beauty.”
Rossano Ferretti’s first public engagement for Coty will be in Turin, Italy on February 18th and 19th during the Wella Collection Show, where he will be speaking to over 4,000 Italian hairstylists.
1globally selling 2value data Kline & Company